Category: Career / Education

Hilti’s step from being a seller of products to becoming a provider of complete B2B solutions goes beyond additional services and traditional after sales services or spare part provision: it is called fleet management. The fleet management idea at Hil ...

Digitalization causes a complete paradigm shift of production and innovation options. In a digital environment, innovation systems and management of technology face new challenges. Product development and engineering departments across the globe need ...

Since June 2020 we have in Germany the DIN77006 to design digital use cases and other solutions like apps, customer journeys and business models to make them patentable and free of third-party rights. This university seminar by CEIPI explains how to a ...

Rohde & Schwarz develops, produces, and markets innovative products for test and measurement, broadcast and media, cybersecurity, secure communications and monitoring, and network testing areas. Founded 85 years ago, the independent company has an ...

The Master class of MIPLM (Master of Intellectual Property Law and Management) in February 2021 was about the patenting use cases. How to design use cases to make them patentable? Many people are confused of use cases and business models. A use case d ...

Across many industries, a rising tide of VUCA-characteristic, like volatility, uncertainty and business complexity is shaking markets and changing the nature and rules of competition. VUCA is an acronym which made its way into the business lexicon. Th ...

The value chain was first described by Michael Porter in his groundbreaking book “Competitive Advantage: creating and sustaining superior performance” (Porter, 1998). It describes the primary and support activities which are needed to create products ...

The MIPLM program started in January 2021 with 26 students from twelve different countries in Europe, Asia, and Latin America at the Center for International Intellectual Property Studies in Strasbourg. The 1st module of the MIPLM focusses on strategy ...

Kleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functi ...

In November 2020, the worldwide ambassador program in IP management was launched by the IP Business Academy. The IP Business Academy gathers all academic IP management education at CEIPI and runs different communication platforms like a blog, a Linked ...