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Readiness Level of Implementation of the DIN 77006: New research project at MIPLM

Especially changes in the entrepreneurial sector, such as the further development or growth of the company, the environment or the economy, first require knowledge about the current state of affairs, in order to meet with acceptance and the willingnes ...

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A Strategy to Create a Robust IP Marketplace in Developing Countries – A Design Thinking Approach: New research project at MIPLM

The development of IPRs worldwide has led to the emergence of IP marketplaces. While these IP marketplaces are still in the embryotic stage in some regard, there are distinct differences in the efficiency of the IP marketplaces in the developed world ...

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NFTs in IP strategy of a company: New research project at MIPLM

NFTs (Non-fungible tokens) are becoming more and more economically important, especially with the emergence of web 3.0. There, a host of new use cases in cryptocurrency, the metaverse, digital media and the arts becomes possible. This leads companies ...

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IP strategies for Razor-razorblade from Gillette to Canon and Nespresso: New research project at MIPLM

The Razor and Blade Business Model – also known as the bait and hook business model – is a very well established and famous business model around the world. Companies like Gillette, Canon, Nespresso, and many others have been successfully using it. Th ...

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How to improve SMEs IP capabilities with prediagnosis: New research project at MIPLM

Numerous studies have shown that the contribution of SMEs concerning innovation performance is important for the European economy. At the same time, empirical data shows insufficient and incomplete use of IP by many SMEs in Europe. Although the releva ...

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IP infringement risks in agile software development: New research project at the MIPLM

Due to the 4th industrial revolution, companies increasingly change their way of innovating new products and services. In an effort to master the digital transformation, companies are shifting from the traditional waterfall-driven development process ...

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Patent protected customer experience at NETFLIX and Disney+: New research project at the MIPLM

The increasing focus on the streaming business is paying off for Disney: In the first two quarters of 2021, the group attracted significantly more new subscribers than competitor Netflix. In the highly competitive streaming market, the US entertainmen ...

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IP-based brand management for Caribbean Rum: New research project at MIPLM

The rum industry is one of the largest earners of foreign exchange for the Caribbean islands outside of tourism and oil. For over 300 years, the Caribbean rum business has gently matured in protected markets. Centuries ago, rum was distilled from usel ...

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How to transform an IP strategy into the digital realm? New research project at the MIPLM

When manufacturing companies undergo the digital transformation, is there a kind of blueprint which they can follow to transform the IP strategy and operations into the digital paradigm? This is the question of the following research project. Machine/ ...

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Marketing driven IP strategy of Chinese Tesla rival NIO: Research Project at MIPLM/CEIPI

Chinese electric-car maker NIO is making waves in the electric vehicle (EV) industry thanks to its marketing approach. NIO was founded in 2014 and it’s a Shanghai-based startup that’s quickly become one of the world’s most valuable electric-car brands ...

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