Category: Publications & Events

What is personal branding? Personal branding is all about making others aware of your skills and about what you can offer them. Independent of who you want to communicate to, be it your clients, colleagues, potential employers or any other target grou ...

Robotics is the intersection of science, engineering and technology that produces machines, called robots, that replicate or substitute for human actions. Pop culture has always been fascinated with robots — examples include R2-D2, the Terminator and ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

Currently, the AI world is changing at a breath-taking speed, making it difficult to comprehend the basic dynamics. In fact, the disruptive power of so-called foundation models (sometimes also base models) is already visible today and can hardly be ig ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

With market trends turbo-charged by social media in particular, the cosmetics industry moves ever faster. This means that staying at least one step ahead of competitors has never been more critical for success – a factor that impacts how cosmetics com ...

Quality management is overseeing all the activities that should be carried out to uphold a desired level of excellence. This may include the determination of policies for quality, the creation and implementation of quality plans, quality control, and ...

The fashion industry is undeniably a constantly growing market that stands out for its peculiarities in terms of its fast-paced operation mechanisms, ephemeral trends and collections and its unique business structure. All these phenomena lead to a nee ...

Which topics are important to you? IPBA: In your article you talked about the different areas of biotechnology and the “colour code” that is typically associated with it. You studied engineering in molecular biotechnology – what does ...

A few months ago, I was pleased to participate in the IP Business Talk on the topic Data Protection in the Digital Age, with Prof. Dr. Alexander Wurzer, who asked a set of questions to put Data Protection considerations into the context of manufacturi ...