Category: Publications & Events

Content marketing is part of a communication strategy for IP professionals to position themselves as an expert to their target groups and colleagues. To achieve such expert positioning, the expert shares relevant and valuable content with the target g ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

Every day, the sun radiates down onto the earth a thousand times more energy than we could ever use. The demand for technologies capable of tapping into that energy is booming as pressure mounts to find solutions to climate change and sustainable deve ...

What is personal branding? Personal branding is all about making others aware of your skills and about what you can offer them. Independent of who you want to communicate to, be it your clients, colleagues, potential employers or any other target grou ...

Robotics is the intersection of science, engineering and technology that produces machines, called robots, that replicate or substitute for human actions. Pop culture has always been fascinated with robots — examples include R2-D2, the Terminator and ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

Currently, the AI world is changing at a breath-taking speed, making it difficult to comprehend the basic dynamics. In fact, the disruptive power of so-called foundation models (sometimes also base models) is already visible today and can hardly be ig ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

With market trends turbo-charged by social media in particular, the cosmetics industry moves ever faster. This means that staying at least one step ahead of competitors has never been more critical for success – a factor that impacts how cosmetics com ...

Quality management is overseeing all the activities that should be carried out to uphold a desired level of excellence. This may include the determination of policies for quality, the creation and implementation of quality plans, quality control, and ...