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Best Practice in Awareness Building for IP at noventive: Interview with Robert Henke

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

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Value creation with AI: Times are changing – through ChatGPT

Currently, the AI world is changing at a breath-taking speed, making it difficult to comprehend the basic dynamics. In fact, the disruptive power of so-called foundation models (sometimes also base models) is already visible today and can hardly be ig ...

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Best Practice in Awareness Building for IP at Abel + Imray: Interview with John Austin-Brooks

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

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Cosmetics: Getting under the skin of patent protection in this fast-moving market

With market trends turbo-charged by social media in particular, the cosmetics industry moves ever faster. This means that staying at least one step ahead of competitors has never been more critical for success – a factor that impacts how cosmetics com ...

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Training at Hofer powertrain: Quality Management and IP management

Quality management is overseeing all the activities that should be carried out to uphold a desired level of excellence. This may include the determination of policies for quality, the creation and implementation of quality plans, quality control, and ...

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How are IP rights positioned in a fashion brand’s strategy: What challenges does the future present?

The fashion industry is undeniably a constantly growing market that stands out for its peculiarities in terms of its fast-paced operation mechanisms, ephemeral trends and collections and its unique business structure. All these phenomena lead to a nee ...

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Interview with Constanza Miller about awareness building for IP

Which topics are important to you? IPBA: In your article you talked about the different areas of biotechnology and the “colour code” that is typically associated with it. You studied engineering in molecular biotechnology – what does ...

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IP Business Talk: Data Protection in the digital age

A few months ago, I was pleased to participate in the IP Business Talk on the topic Data Protection in the Digital Age, with Prof. Dr. Alexander Wurzer, who asked a set of questions to put Data Protection considerations into the context of manufacturi ...

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How to make customers pay for your digital product with IP?

Digital is not only disrupting products and services. It is also disrupting the overall idea that intellectual property management shall be centralized and tightly governed by its owner or be subjected to the “Tragedy of the common” as stated by Garre ...

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Step by step – How to implement DIN 77006

In the third part of our article series, we analyzed why companies might need to implement the DIN 77006 and what the concrete benefits of the DIN can be for you. In this article, we will take a concrete look at the implementation and explain step by ...

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