Category: Publications & Events

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

For many years, senior IP experts could build authority through technical knowledge, legal precision and analytical depth. These things still matter. In complex IP work, they matter a great deal. But they no longer explain why some experts become trus ...

The original 360° IP Strategy argued that freedom of action should accompany innovation from the first idea through development, launch and later product adaptation. That principle becomes even more important when an offering is continuously updated a ...

Smart Manufacturing has entered a phase where connectivity itself is no longer the story. The harder question is what companies can still control once industrial products generate data, depend on software, rely on standards, interact with platforms an ...

Many IP experts know the feeling very well. Their LinkedIn profile is complete, professional, and factually correct, yet it still does not really work. The photo looks appropriate, the experience section is filled, the professional titles are accurate ...

A growing number of signals from the robotics market point to a structural mismatch. Companies are no longer developing isolated machines that execute predefined movements. They are building autonomous systems: robots connected to sensors, AI models, ...

Knowledge Map 2.0 updates the original 360° IP Strategy for digital business models. Strategically relevant know-how no longer resides only in employees or technical documents, but also in source code, datasets, AI models, repositories, cloud environm ...

The original 360° IP Strategy made a demanding distinction between recognising a need for IP and creating the assets required to satisfy that need. A company may know that a customer-relevant advantage should be made exclusive, yet still lack the inve ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

IP experts often enter strategic discussions with something genuinely relevant to say: about pricing power, market access, competitive advantage, the timing of a product launch. Although the argument is there, the message may not land. The problem usu ...