Category: Publications & Events

Digital marketing for IP law firms is often misunderstood as a question of visibility alone. More posts, more rankings, more announcements, more practice pages. But visibility without structure rarely creates a clear market position. The real question ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

There is a sentence I often hear from experts I work with, especially in highly specialised fields such as intellectual property: “I don’t want to sound like marketing.” I understand that concern very well. For many IP experts, visib ...

Quantum technology is moving from a scientific frontier topic into an economically relevant field that attracts industrial investment, public funding, and strategic competition. While much of the discussion still focuses on technological breakthroughs ...

A growing number of signals from the industry suggest a clear mismatch in the European market for patent support around the Unified Patent Court. Companies do recognize the strategic relevance of the UPC. Yet much of what they need is not visibly addr ...

Many companies invest heavily in technology, patents, software, brands, or know-how, yet underestimate the document that often determines whether these assets truly generate value: the license agreement. A licensing contract is not an administrative a ...

Digital marketing for IP law firms works best when technical competence becomes easy for the market to recognise. This is especially difficult in patent work, because much of the most valuable expertise is hidden inside drafting choices, opposition st ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

For a long time, the idea that intellectual property should be treated as a strategic business asset rather than a purely legal function has been discussed in the profession. The underlying direction is not new. What feels different now is that the ma ...

Digital marketing for IP law firms works best when it does not look like marketing. It works when the visible communication of a firm reflects a strategic market position that already exists in the work, the people, the cases and the architecture of t ...