Category: Publications & Events

Knowledge Map 2.0 updates the original 360° IP Strategy for digital business models. Strategically relevant know-how no longer resides only in employees or technical documents, but also in source code, datasets, AI models, repositories, cloud environm ...

The original 360° IP Strategy made a demanding distinction between recognising a need for IP and creating the assets required to satisfy that need. A company may know that a customer-relevant advantage should be made exclusive, yet still lack the inve ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

IP experts often enter strategic discussions with something genuinely relevant to say: about pricing power, market access, competitive advantage, the timing of a product launch. Although the argument is there, the message may not land. The problem usu ...

The original 360° IP Strategy introduced the target matrix as the bridge between strategic IP thinking and the concrete logic of the business model. The 360° perspective structured what IP should achieve: control risks, suppress imitation, shape the m ...

A growing number of signals from the IoT market point to a structural mismatch. Companies are no longer developing isolated connected devices. They are building connected systems: machines linked to sensors, software and cloud platforms; products link ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

There is a question I hear regularly from managing partners of mid-sized IP firms, usually somewhere between a strategy conversation and a frank admission: “We know what we stand for. We just don’t know how to show up that way in the market and ...

Industrial IoT and Smart Manufacturing are no longer only about connecting machines, sensors and production systems. They are changing how industrial value is created, monitored, optimized and protected. The IP question is therefore no longer limited ...

The original 360° IP Strategy made a crucial distinction between identifying the need for IP and satisfying that need through concrete rights and measures. That distinction becomes even more important in digital business models. When value is created ...