Personal Growth Series Referral Marketing
Pin it

Trusted, Not Touted: How IP Experts Win with Smart Referral Marketing

Referral marketing works best when others clearly understand your expertise and can recommend you with confidence. For IP professionals, it’s not about asking for Favors—it’s about being visible, consistent, and trusted in your niche. This post ...

Read More
Pin it

Be Seen Where It Matters: Why LinkedIn Is the IP Expert’s Most Powerful Tool

In a profession built on precision, discretion, and credibility, many IP experts still underestimate the value of being visible. But in today’s innovation economy, visibility is not vanity—it’s professional infrastructure. If clients, part ...

Read More
Pin it

AI-Powered Invention with Patentbutler.ai

This podcast episode is a deep dive into the transformative role of artificial intelligence in the invention process, highlighting the groundbreaking tool patentbutler.ai. Created by Daniel Holzner, patentbutler.ai is designed to act as a co-inventor, ...

Read More
Pin it

Stay Ahead or Fall Behind: Why Market Intelligence Is the IP Expert’s Secret Advantage

Market intelligence is no longer a luxury for IP experts—it’s a necessity. This post explores how patent attorneys and IP consultants can systematically gather insights on technology, competitors, and client needs to offer truly strategic advice. With ...

Read More
Pin it

IP in the Age of AI and Technology – Training at the IPTI in Pakistan

On 4th of August 2025, Prof. Dr. Alexander J. Wurzer, Professor for IP Management at CEIPI Strasbourg, was invited by the Intellectual Property Training Institute (IPTI) in Pakistan to speak on “IP in the Age of AI and Technology.” The lecture provide ...

Read More
Pin it

Unlocking Growth Through Trust: Why Referral Marketing is the Secret Weapon for IP Experts

In the world of IP consulting, traditional marketing often fails to capture the nuance and value of expert services. That’s why referral marketing—where clients recommend experts based on trust and results—emerges as one of the most powerful business ...

Read More
Pin it

The Complex World of Video Game Patents: Insights from CEIPI IP Business Talk with Dr. Marta Bettinazzi

The video game industry is not only an entertainment juggernaut but also a fertile ground for complex IP issues. From creative copyrights to strategic trademarks and increasingly, software patents—video games are rich with legal touchpoints that deman ...

Read More
Personal Growth Series - Business Development
Pin it

Beyond Expertise: Why IP Professionals Must Embrace Business Development Today

Being highly skilled is no longer enough—IP professionals must also be visible, trusted, and strategically positioned. This post explains how business development helps patent attorneys and IP consultants build long-term client relationships, define t ...

Read More
E-Mail Course "Digital Marketing"
Pin it

Visibility That Builds Trust: A Game-Changing Email Course for IP Experts

In today’s IP landscape, being technically excellent is no longer enough. Expertise must be seen to be trusted. That’s the core insight behind the new email course on digital marketing for IP professionals — designed to help experts turn their invisib ...

Read More
Pin it

Patents as Smart Capital Allocation Tools

In episode #46 of the IP Management Voice podcast, Robert Klinski challenges conventional tech investing by proposing a surprisingly strategic alternative: patents. Rather than pouring capital into volatile equity markets or speculative startups, Klin ...

Read More
Linkedin
×
Cart