Category: Publications & Events

The original 360° IP Strategy introduced the target matrix as the bridge between strategic IP thinking and the concrete logic of the business model. The 360° perspective structured what IP should achieve: control risks, suppress imitation, shape the m ...

A growing number of signals from the IoT market point to a structural mismatch. Companies are no longer developing isolated connected devices. They are building connected systems: machines linked to sensors, software and cloud platforms; products link ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

There is a question I hear regularly from managing partners of mid-sized IP firms, usually somewhere between a strategy conversation and a frank admission: “We know what we stand for. We just don’t know how to show up that way in the market and ...

Industrial IoT and Smart Manufacturing are no longer only about connecting machines, sensors and production systems. They are changing how industrial value is created, monitored, optimized and protected. The IP question is therefore no longer limited ...

The original 360° IP Strategy made a crucial distinction between identifying the need for IP and satisfying that need through concrete rights and measures. That distinction becomes even more important in digital business models. When value is created ...

GreenTech is no longer a separate innovation category for environmentally motivated technologies. It is becoming part of the infrastructure of industrial competition. Batteries, energy storage, clean mobility, hydrogen, recycling, digital energy syste ...

The CTO Spring Forum 2026, held on 20 and 21 May in Munich, made one thing very clear: technology is no longer a topic that can be managed only within research, development or product departments. It has become a central leadership issue. This year’s ...

The 4P concept remains highly relevant in platform markets, but each element must be reinterpreted. The USP is no longer a single product feature; it is a system of participation that creates value for users, partners, developers and other ecosystem a ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...