Category: Publications & Events

GreenTech is no longer a separate innovation category for environmentally motivated technologies. It is becoming part of the infrastructure of industrial competition. Batteries, energy storage, clean mobility, hydrogen, recycling, digital energy syste ...

The CTO Spring Forum 2026, held on 20 and 21 May in Munich, made one thing very clear: technology is no longer a topic that can be managed only within research, development or product departments. It has become a central leadership issue. This year’s ...

The 4P concept remains highly relevant in platform markets, but each element must be reinterpreted. The USP is no longer a single product feature; it is a system of participation that creates value for users, partners, developers and other ecosystem a ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

The original logic of the 360° IP strategy starts with a simple but demanding idea: IP must be designed from the customer benefit backwards. The question is not first “What have we invented?” or “What can we file?” The better question is: “What does t ...

Case Study: Mentorship of a Colombian women-founded Biotech Startup (Sciphage) Abstract This case study explores how an integrated approach combining intellectual property (IP) strategy, technology transfer, corporate governance, and third-party negot ...

The hardest positioning question for an IP expert is not: how do I want to present myself? It is: what have I been accepting without question? Many IP experts think of positioning as something external. A clearer profile. A sharper LinkedIn presence. ...

MedTech and digital health are no longer separate innovation fields. Medical devices, software, data processing, connected sensors, digital platforms, clinical workflows and European enforcement structures are beginning to form one strategic environme ...

Digital marketing for IP law firms works best when recognition does not stand alone. An award, a ranking or a landmark case can create attention, but attention becomes commercially relevant only when it confirms something the market can already recogn ...

When The 360° IP Strategy was first developed, its central message was already a departure from the traditional way many companies thought about intellectual property. IP was not presented as a legal afterthought, a reward for inventors, or a filing a ...