Category: Publications & Events

In many IP ecosystems, expertise exists in abundance. There are highly specialized practitioners, experienced litigators, technical patent experts, design specialists, licensing professionals, and advisors who understand very specific industries. Yet ...

Few inventions have a story as rich and entertaining as this… and even fewer brands manage to lead their market for more than a century, staying true to their customers while communicating values such as luxury, sophistication, and exclusivity. Merced ...

Digital marketing for IP law firms is not only about attracting attention. It is about helping the market understand what a firm should be chosen for. Expertise becomes commercially relevant when it is visible, structured and connected to a concrete c ...

There is a moment in almost every expert conversation where something subtle happens. You explain a complex issue clearly. The client nods. And then you hear: “So in the end, it’s quite simple.” It isn’t. Sit with that for a mo ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

A recent study conducted with the Open Foresight Board of the CEIPI IP Business Academy points to a clear mismatch in the German market for IP support in quantum technologies. Quantum companies do have a strong and specific need for intellectual prope ...

In many IP markets, expertise is not the limiting factor. Visibility is. IP Subject Matter Experts often have deep knowledge, strong practical experience, and highly relevant perspectives for companies. They work on complex cases, shape strategies, an ...

In the second part of Visible IP Episode #1 within the CEIPI IP Business Live Talks, the conversation with Giulia Donato turned from client journeys to a closely related but distinct question: what does strong positioning actually look like for intell ...

On 24 March 2026, ETL IP in Berlin hosted a focused event on a topic that many IP professionals feel every day, even if they do not always name it so directly: how can patent attorneys and IP law firms become visible in a credible way, without slippin ...

At the ETL IP experience exchange, Authenticity in Digital IP Business Development, on March 24, 2026 in Berlin, Dr. Tobias Denk addressed one of the central questions facing IP law firms today: why do some firms become visible, memorable, and commerc ...