Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content?” In fact, you have to follow a number of interesting feeds to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here you can find the latest issues in the archive and also subscribe. A fresh read with all important IP Management content will be sent to the subscribers every second Thursday at 7:00 (CET), so that they can start the day informed.

The next newsletter will cover the following topics:

Conflicts between generative AI and copyright

Recent cases — including the Munich ruling against OpenAI — show that AI providers face liability when models store and later reproduce protected works such as lyrics. Courts are drawing a line: using copyrighted data for training is not unlawful per se, but retaining it in a way that enables near-verbatim output is. Providers are now expected to licence data or ensure that stored training material cannot reappear in generated content.

Protection of product functionalities

In a landmark verdict, a U.S. federal jury awarded Masimo $634 million after finding that Apple infringed Masimo’s patent (U.S. No. 10,433,776) covering pulse oximetry monitoring technology used in the Apple Watch’s workout mode and heart rate notifications. Despite Apple’s scale and market dominance, the decision confirms that even “big tech” must respect foundational patent rights held by smaller innovators.

EV market trends

Global sales of electric and plug-in hybrid vehicles jumped 23 % in October, reaching 1.9 million units, with China alone accounting for about 1.3 million of those sales. As China tightens its lead in electrification, the IP stakes for electric vehicle technology innovators shift dramatically. Patents covering batteries, power electronics, and vehicle software solutions are becoming core strategic assets. Chinese OEMs and suppliers are now moving from merely manufacturing to leading in innovation, forcing global players to rethink how they secure market shares.

Increased trust in IP

The World Intellectual Property Organization (WIPO) has released the results of its 2025 Pulse survey, covering 35,500 respondents in 74 countries, which finds global awareness of intellectual property (IP) and trust in IP systems have both grown significantly since the first edition in 2023. Respondents increasingly view IP rights as playing a positive role in protecting innovation and creativity. WIPO Director-General Daren Tang noted that while the survey signals success in IP awareness building activities, awareness still varies among age groups and across types of IP.

Resource Hub: The LinkedIn About TUNER

The LinkedIn About Tuner helps IP experts turn their LinkedIn profile into a clear, compelling positioning tool. After a short questionnaire and visibility check, you receive a customised “About” section draft that matches your expertise, tone and target audience. It removes generic wording and translates your niche expertise into a narrative that highlights what you do, who you help and why it matters. For IP professionals, it strengthens credibility, improves visibility and supports expert positioning in a crowded digital market.

Future-proofing your personal brand: staying relevant as the IP Landscape accelerates

The IP world is shifting fast: AI, new markets and changing client expectations demand that expert brands evolve without losing their core. Your positioning isn’t fixed and relevance is something you maintain. A strong personal brand balances a stable core (values, expertise, thinking) with an adaptable edge (new topics, tools, industries). By reading digital, relational and reputational signals, integrating trends intentionally and updating your narrative regularly, you stay current, credible and future-ready.

Trade secrets v. patents – conflict of IP protection with AI in healthcare wearable devices

The growing use of AI in healthcare wearables (e.g., smart watches, rings, ECG monitors) raises complex IP questions: should inventions be protected by patents or kept as trade secrets? Patents offer licensing revenue but require full disclosure, while trade secrets protect algorithms and data sets without revealing details. In the digital health context both matter. Patents face hurdles (e.g., the US “Alice” test for software eligibility) and trade secrecy is challenged by global data flows and regulation. Organizations must align IP strategy with their business model: data-driven algorithms often suit secrecy, hardware-plus-software inventions may favour patents. In sum, wearable AI innovations demand hybrid protection approaches, mindful of regulatory, technological and market signals.

IP licensing: tax, compliance, and global regulations

This podcast episode explores how licensing contracts determine the real value of IP. Andreas Jakob explains the four pillars of control — grant, field of use, duration and territory — plus strategic choices like exclusivity and future-proofing contracts. The episode highlights risk allocation, the difference between warranties and indemnities, the need for internal licenses in global groups, and strict compliance with tax, antitrust and export rules. Strong licensing requires tailored drafting, clear control, and rigorous global governance.

From metal to metrics: IP strategy behind Rolls Royce’s performance contracts

Discover how Rolls‑Royce shifted from selling jet engines to offering outcome-based services and why their IP strategy lies at the heart of it. From proprietary materials and algorithms to data rights and long-term service contracts: this article unpacks the transformation.

Obsolescence by innovation: Yahoo’s arc and the IP playbook for search

Discover how Yahoo’s shift from human-curated portals to algorithm-driven search illustrates the danger of riding the current S-curve without planning for the next. This deep dive reveals how IP strategy becomes the real battleground in disruption.