Worldwide the number of patent applications surges, with China recently overtaking the USA. Especially digital applications are more and more patented by global companies but also SMEs. Therefore, it becomes increasingly important to learn how to patent use cases, user and customer journeys, apps, and digital business models. This is also the key question of the global webinar hosted by the IPR SME Helpdesks: How must digital objects be designed to be IP protectable? The webinar in English is a cooperation between the European IP Helpdesk, CEIPI, the International IPR SME Helpdesks (SEA/CHINA/LA) and the EU-Japan Technology Transfer Helpdesk. On Wednesday 08.07.2020 from 10.00 to 12.00 pm (CEST) it shows the best practice in IP-Management with examples from all over the world. Please register at the hosting page: “IP Management and Digitalization”.

Modern IP management is the key success factor to create and protect new business models in the digitization. Here, an understanding of the practical use of intellectual property (IP) in concrete business models is crucial. Understanding this the development of a new IP strategy or the valuation of existing IP becomes feasible for SMEs.
An IP strategy for the digital challenges: IP offers you as an SME the opportunity to assert yourself in digitally transforming business ecosystems, to secure your own profitable position and to create added value with innovations.
From the app to the business model: If you have a legally enforceable exclusivity for customer benefits in your own range of services, premium prices can be implemented, and market positions can be designed in digital business models.
Knowledge of the best practice in IP protection is the secret of success for SMEs. We show practice-oriented methods and tools to extend and secure the technical advantage over the competition in the long term, especially with digital topics.

This webinar will show you the role of IP in business models, especially digital business models, with examples like the use of digital patents. It targets IP and innovation professionals in medium-sized technological companies, law firms and IP offices, who want to better understand the use of IP in business contexts and the influence of digitalization. It is supported with case studies about the best practice in IP management from leading European companies. Those IP management case studies are showing examples of how to implement and apply IP design for the IP-protection of digital farm management with Claas, the digital value chain with Rittal, the digitalization of the showering experience with Hansgrohe, and the digitalization of the building process with Umdasch Group Ventures.

Learning Objectives of the Webinar:
After the training, participants should have a better understanding of the following:

  • How digitalization changes machines, machine environments and finally business ecosystems
  • How an IP strategy can be used to develop and protect digital business models within business ecosystems
  • How to implement digital patents in digital business models