The Master class of MIPLM (Master of Intellectual Property Law and Management) in February 2021 was about the patenting use cases. How to design use cases to make them patentable? Many people are confused of use cases and business models. A use case d ...

Across many industries, a rising tide of VUCA-characteristic, like volatility, uncertainty and business complexity is shaking markets and changing the nature and rules of competition. VUCA is an acronym which made its way into the business lexicon. Th ...

Why should entrepreneurs care about IP management? This was our starting point to analyze the role of intellectual property management in new business ventures. With particular reference to the innovative potential of small firms in Latin America, we ...

The number of patent applications for technologies of the fourth industrial revolution (4IR) grew rapidly in the last decade. The EPO identified recently a yearly growth rate of close to 20% for international patent families since 2010. In the field o ...

In the weekly IP business talk on LinkedIn the topic of the 17th of February was the IP strategy at Thyssenkrupp. The talk started with an introduction of a case study example from the stair lift business of Thyssenkrupp, which is also part of the IP ...

The value chain was first described by Michael Porter in his groundbreaking book “Competitive Advantage: creating and sustaining superior performance” (Porter, 1998). It describes the primary and support activities which are needed to create products ...

The MIPLM program started in January 2021 with 26 students from twelve different countries in Europe, Asia, and Latin America at the Center for International Intellectual Property Studies in Strasbourg. The 1st module of the MIPLM focusses on strategy ...

The way how companies generate value changed a lot during the last decade due to the power of the digital transformation and the emergence of digital platforms. Those platforms are driven by network effects, where each network partner creates value in ...

Kleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functi ...

In November 2020, the worldwide ambassador program in IP management was launched by the IP Business Academy. The IP Business Academy gathers all academic IP management education at CEIPI and runs different communication platforms like a blog, a Linked ...