Intellectual property: An economic asset In a globalized world where competitive advantages are almost instantly competed away, only Intellectual Property rights (IP) can provide durable protection of a company’s economic position. Exclusive IP rights ...

Since June 2020 the DIN77006 is in effect in Germany. It is the quality standard to design digital use cases and other solutions like apps, customer journeys and business models to make them patentable and free of third-party rights. This university s ...

Numerous studies have shown that the contribution of SMEs concerning innovation performance is important for the European economy. At the same time, empirical data shows insufficient and incomplete use of IP by many SMEs in Europe. Although the releva ...

Generally speaking, trademark licensing is a way for the trademark owner to further commercialize his intellectual property asset(-s) by allowing someone else to use his trademark under the terms defined by the trademark license agreement. From franch ...

Due to the 4th industrial revolution, companies increasingly change their way of innovating new products and services. In an effort to master the digital transformation, companies are shifting from the traditional waterfall-driven development process ...

The increasing focus on the streaming business is paying off for Disney: In the first two quarters of 2021, the group attracted significantly more new subscribers than competitor Netflix. In the highly competitive streaming market, the US entertainmen ...

Pilz GmbH & Co. KG was founded by Hermann Pilz in 1948 in Esslingen as a glass blowing workshop. In the next decades it switched to the field of electronic equipment, where it spearheaded the development of industry standards in the safety industr ...

The rum industry is one of the largest earners of foreign exchange for the Caribbean islands outside of tourism and oil. For over 300 years, the Caribbean rum business has gently matured in protected markets. Centuries ago, rum was distilled from usel ...

In today’s business environment where intellectual properties, creativity and innovation are real competitive advantage, the emphasis on qualities of human interaction has never been greater. As market conditions and technologies evolve at an astonish ...

When manufacturing companies undergo the digital transformation, is there a kind of blueprint which they can follow to transform the IP strategy and operations into the digital paradigm? This is the question of the following research project. Machine/ ...