Quality in IP-Management becomes more and more important for businesses who want to protect their digital business models due to the inevitability of the digital transformation. This is especially true for SMEs who want to remain competitive against t ...

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

The Razor and Blade Business Model – also known as the bait and hook business model – is a very well established and famous business model around the world. Companies like Gillette, Canon, Nespresso, and many others have been successfully using it. Th ...

Intellectual property: An economic asset In a globalized world where competitive advantages are almost instantly competed away, only Intellectual Property rights (IP) can provide durable protection of a company’s economic position. Exclusive IP rights ...

Since June 2020 the DIN77006 is in effect in Germany. It is the quality standard to design digital use cases and other solutions like apps, customer journeys and business models to make them patentable and free of third-party rights. This university s ...

Numerous studies have shown that the contribution of SMEs concerning innovation performance is important for the European economy. At the same time, empirical data shows insufficient and incomplete use of IP by many SMEs in Europe. Although the releva ...

Generally speaking, trademark licensing is a way for the trademark owner to further commercialize his intellectual property asset(-s) by allowing someone else to use his trademark under the terms defined by the trademark license agreement. From franch ...

Due to the 4th industrial revolution, companies increasingly change their way of innovating new products and services. In an effort to master the digital transformation, companies are shifting from the traditional waterfall-driven development process ...

The increasing focus on the streaming business is paying off for Disney: In the first two quarters of 2021, the group attracted significantly more new subscribers than competitor Netflix. In the highly competitive streaming market, the US entertainmen ...

Pilz GmbH & Co. KG was founded by Hermann Pilz in 1948 in Esslingen as a glass blowing workshop. In the next decades it switched to the field of electronic equipment, where it spearheaded the development of industry standards in the safety industr ...