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IP strategies for digitized business models: CEIPI seminar in Strasbourg

The Executive Management Days are dedicated to the methodical development of successful IP strategies for digitized business models. The three-day workshop seminar at the CEIPI – University of Strasbourg, showed on the basis of concrete practica ...

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The Thermomix’s secret of success: The look and feel is patented

The multifunctional kitchen machine Thermomix is a huge success for Vorwerk. In a single financial year, the Wuppertal-based company was able to look forward to an increase in sales of over two million units. The Thermomix connected to the Internet is ...

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