How can new digital business models be designed and protected? How can digital patent be used to protect solutions in IoT and Industry 4.0? These are the topics of the workshop using current industry best practice case studies from renowned companies: Schneider, Rittal, Doka/Umdasch Group Ventures, Claas and Vorwerk have designed and protected their digital business models with digital patents. The German standard DIN77006 for the Quality in IP-Management acts as a specification of the DIN ISO 9001:2015. The two-day seminar takes place in Amsterdam on the 14th and 15th November 2019.

Intellectual Property (IP) offers a way to protect oneself in digitally transforming business eco-systems. If one succeeds in owning a legally enforceable exclusivity for a customer’s benefit in one’s own range of services, then premium prices can be enforced, and market positions can be shaped in digital business models. How to proceed is determined by the 360 ​​° IP-Strategy. This seminar will show practice-oriented methods for SMEs and tools to expand and secure the technical advantage over the competitors in the long term.

Please find here the prospect and the registration: Design and protection of digital business models with digital patents

The speakers:

Prof. Dr. Alexander J. Wurzer, Managing partner, Wurzer & Kollegen GmbH, München

Prof. Dr. Alexander J. Wurzer ist managing partner at WURZER & KOLLEGEN GmbH. He is Adjunct Professor at the Centre d’Etudes Internationales de la Propriété Intellectuelle (CEIPI) in Strasbourg and Director of studies for the Master´s degree in Intellectual Property Law and Management (MIPLM). Prof. Dr. Wurzer is Chairman of the DIN-committee DIN 77006 for the Quality in IP-Management. He is member of the board of „Deutschen Instituts für Erfindungswesen e.V.“ and spokesperson of the board of trustees awarding the Diesel Medal.


Dr. Axel Neidlein, Patent attorney, Partner, Maiwald Patentanwalts GmbH, Düsseldorf

Dr. Axel Neidlein is head of IP Advisory at Maiwald Patentanwalts GmbH and has brought many innovative technologies and products from strategy development to the market entry. E.g. in the areas Digitization/Industry 4.0, IoT and digital transformation in combination with IP-Strategy und IP-Design.