Tag: awareness

What is the implementation of an IP management standard all about? It is mainly about the implementation and improvement of processes. Therefore, standards provide guidelines, which processes should be implemented in a company. They do not specify how ...

Content marketing is part of a communication strategy for IP professionals to position themselves as an expert to their target groups and colleagues. To achieve such expert positioning, the expert shares relevant and valuable content with the target g ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

What is personal branding? Personal branding is all about making others aware of your skills and about what you can offer them. Independent of who you want to communicate to, be it your clients, colleagues, potential employers or any other target grou ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

There are a number of reasons why IP professionals should think about creating awareness of IP and IP management. As the interim results of our study on Awareness Building for IP under New Working Conditions show, it makes sense for the business devel ...

High-growth technology businesses are typically small and medium-sized enterprises or start-ups that bring innovation, employment and productivity to traditional as well as new industry sectors. These businesses are a major driver of Europe’s ec ...

Which topics are important to you? IPBA: In your article you talked about the different areas of biotechnology and the “colour code” that is typically associated with it. You studied engineering in molecular biotechnology – what does ...

Part of the New Work reality is that you don’t rely solely on personal recommendations as an IP expert, nor on more or less random contacts at conferences and presence events. Of course, people need contact with other people, and the more person ...