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The Thermomix phenomenon: a success story in digital transformation

In a very entertaining and impressive way, the two speakers Kai Schäffner, President of Vorwerk USA and Prof. Dr. Alexander Wurzer, Managing Director Wurzer & Kollegen, described the success story of the new Thermomix TM5 in the Marketing Club Mun ...

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IP management in product development for Industry 4.0 at the Institute for Product Development (IPEK) with DIFI

In addition to the digitization of production, Industry 4.0 is also about the digitization of product development. What should be considered when networking and creating platforms? How does the interaction between product development and production ta ...

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