Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: โ€œWhere can you be sure not to miss any important IP management content?โ€. In fact, you have to follow a number of interesting feeds to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here you can find the last issues in the archive and also subscribe. A fresh read with all the important IP Management content will be sent to the subscribers every second Thursday at 7.00 (CET), so you can start your day informed.

The next Newsletter will cover the following topics:

Innovation Strategy

“๐๐š๐ญ๐ž๐ง๐ญ๐ฌ ๐š๐ซ๐ž ๐Ÿ๐จ๐ซ ๐ญ๐ก๐ž ๐ฐ๐ž๐š๐ค” – that is a sentence for eternity, from Elon Musk๐Ÿ˜Ž. Is that ๐“๐ž๐ฌ๐ฅ๐š‘๐ฌ ๐ข๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐Ÿค”? No, that is ๐ก๐ข๐ฌ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐Ÿ˜ฎ!

๐Ÿ“ข ๐‡๐จ๐ฐ ๐๐จ ๐ฒ๐จ๐ฎ ๐ฌ๐ž๐ž ๐ข๐ญ? ๐–๐ก๐š๐ญ ๐๐จ๐ž๐ฌ ๐ก๐ž ๐ฐ๐š๐ง๐ญ ๐ญ๐จ ๐š๐œ๐ก๐ข๐ž๐ฏ๐ž? ๐€๐ง๐ ๐ก๐จ๐ฐ ๐ข๐ฌ ๐ข๐ญ ๐ซ๐ž๐š๐ฅ๐ฅ๐ฒ – ๐ข๐ฌ ๐ญ๐ก๐ž๐ซ๐ž ๐š ๐ฌ๐ญ๐ซ๐จ๐ง๐  ๐ฏ๐ž๐ซ๐ฌ๐ฎ๐ฌ ๐ฐ๐ž๐š๐ค ๐ฐ๐ก๐ž๐ง ๐ข๐ญ ๐œ๐จ๐ฆ๐ž๐ฌ ๐ญ๐จ ๐ฉ๐š๐ญ๐ž๐ง๐ญ๐ฌ?

Role of IP in ESG/SDG

Why is ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜€๐—ผ ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฆ๐——๐—š/๐—˜๐—ฆ๐—š ๐—ด๐—ผ๐—ฎ๐—น๐˜€ ๐Ÿค”? This is what the World Intellectual Property Organization โ€“ WIPO describes about ๐—ถ๐—ป๐˜ƒ๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐Ÿง!

๐Ÿ“ข ๐—–๐—ฎ๐—ป ๐—ฝ๐—ฎ๐˜๐—ฒ๐—ป๐˜ ๐—ฝ๐—ฟ๐—ผ๐˜๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ณ ๐—ฎ๐—ป ๐—ถ๐—ป๐˜ƒ๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป (๐—ฆ๐——๐—š/๐—˜๐—ฆ๐—š ๐—ผ๐—ฟ ๐—ป๐—ผ๐˜) ๐—ต๐—ฒ๐—น๐—ฝ ๐—ฎ๐—ป ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐—ฒ๐—ฑ – ๐—œ ๐˜„๐—ผ๐˜‚๐—น๐—ฑ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐—น๐—ถ๐—ธ๐—ฒ ๐˜๐—ผ ๐—ฑ๐—ถ๐˜€๐—ฐ๐˜‚๐˜€๐˜€ ๐˜๐—ต๐—ฎ๐˜ – ๐—ฝ๐—ฟ๐—ฒ๐—ณ๐—ฒ๐—ฟ๐—ฎ๐—ฏ๐—น๐˜† ๐˜‚๐˜€๐—ถ๐—ป๐—ด ๐—ฆ๐——๐—š/๐—˜๐—ฆ๐—š ๐—ฎ๐˜€ ๐—ฎ๐—ป ๐—ฒ๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ!

China’s Innovation Strategy

Why should you always have ๐‚๐ก๐ข๐ง๐š ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ฅ๐ข๐ฌ๐ญ ๐ข๐ง ๐š ๐ญ๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ ๐š๐ง๐ ๐ˆ๐ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐Ÿค”? Because even the infrastructure in ๐‚๐ก๐ข๐ง๐š ๐ข๐ฌ ๐๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ข๐ง๐  ๐ข๐ง๐œ๐ซ๐ž๐๐ข๐›๐ฅ๐ฒ ๐ช๐ฎ๐ข๐œ๐ค๐ฅ๐ฒ ๐Ÿ˜ฎ!

๐Ÿ“ข ๐€๐ง๐ฒ๐จ๐ง๐ž ๐ฐ๐ก๐จ ๐๐จ๐ž๐ฌ ๐ง๐จ๐ญ ๐œ๐จ๐ง๐ฌ๐ข๐๐ž๐ซ ๐‚๐ก๐ข๐ง๐š ๐ข๐ง ๐š ๐ญ๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ-๐จ๐ซ๐ข๐ž๐ง๐ญ๐ž๐ ๐ˆ๐ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐ข๐ฌ ๐ฆ๐š๐ค๐ข๐ง๐  ๐š ๐›๐ข๐  ๐ฆ๐ข๐ฌ๐ญ๐š๐ค๐ž. ๐๐š๐ญ๐ž๐ง๐ญ๐ฌ ๐œ๐š๐ง ๐ฅ๐š๐ฌ๐ญ ๐Ÿ๐ŸŽ ๐ฒ๐ž๐š๐ซ๐ฌ – ๐ข๐ฆ๐š๐ ๐ข๐ง๐ž ๐ฐ๐ก๐ž๐ซ๐ž ๐‚๐ก๐ข๐ง๐š ๐ฐ๐ข๐ฅ๐ฅ ๐›๐ž ๐ข๐ง ๐Ÿ๐ŸŽ ๐ฒ๐ž๐š๐ซ๐ฌ. ๐‡๐จ๐ฐ ๐๐จ ๐ฒ๐จ๐ฎ ๐ญ๐š๐ค๐ž ๐‚๐ก๐ข๐ง๐š ๐ข๐ง๐ญ๐จ ๐š๐œ๐œ๐จ๐ฎ๐ง๐ญ ๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ ๐š๐ง๐ ๐ซ๐ž๐œ๐จ๐ฆ๐ฆ๐ž๐ง๐๐š๐ญ๐ข๐จ๐ง๐ฌ?

IP in Agile Product Development

How should one imagine ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—œ๐—ฃ management in an ๐—ฎ๐—ด๐—ถ๐—น๐—ฒ ๐—ฑ๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—บ๐—ฒ๐—ป๐˜ environment ๐Ÿค”?

๐Ÿ“ข ๐— ๐—ผ๐—ฟ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐˜„๐—ฎ๐—ป๐˜ ๐—ฎ๐—ด๐—ถ๐—น๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ฑ๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—บ๐—ฒ๐—ป๐˜ ๐˜๐—ฒ๐—ฎ๐—บ๐˜€ – ๐—ต๐—ผ๐˜„ ๐—ฑ๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ฎ๐—ฑ๐—ฎ๐—ฝ๐˜ ๐—œ๐—ฃ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜? ๐—ช๐—ต๐—ผ ๐—ต๐—ฎ๐˜€ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐˜„๐—ถ๐˜๐—ต ๐˜๐—ต๐—ถ๐˜€? ๐—›๐—ผ๐˜„ ๐˜„๐—ฒ๐—น๐—น ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ?

Digital Brand Experience

๐‡๐จ๐ฐ ๐š๐ซ๐ž ๐ฅ๐จ๐ ๐จ๐ฌ ๐ซ๐ž๐š๐ฅ๐ฅ๐ฒ ๐œ๐ซ๐ž๐š๐ญ๐ž๐ ๐Ÿค”? Jigar Patel’s “the Logo Factory”๐Ÿคฉ

๐Ÿ“ข ๐–๐ก๐š๐ญ ๐๐จ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ข๐ง๐ค: ๐‡๐จ๐ฐ ๐ฆ๐ฎ๐œ๐ก ๐ˆ๐ ๐ข๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐ฆ๐จ๐ฌ๐ญ ๐ฌ๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ๐Ÿ๐ฎ๐ฅ ๐ฅ๐จ๐ ๐จ๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐ฐ๐จ๐ซ๐ฅ๐? ๐‡๐จ๐ฐ ๐œ๐š๐ง ๐ฐ๐ž ๐ก๐ž๐ฅ๐ฉ ๐ฌ๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ๐ฌ ๐›๐ž๐œ๐จ๐ฆ๐ž ๐ฌ๐จ ๐ฌ๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ๐Ÿ๐ฎ๐ฅ? ๐‡๐จ๐ฐ ๐๐จ๐ž๐ฌ ๐ˆ๐ ๐๐ซ๐ข๐ฏ๐ž ๐๐ข๐ ๐ข๐ญ๐š๐ฅ ๐ญ๐ซ๐š๐ง๐ฌ๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง?

Whom to follow

Marek Bury regularly provides an overview of the latest developments on the Unitary Patent and the UPC on his LinkedIn feed. This includes regular overviews of the data published by the EPO on patents granted, the number of opt-ins and opt-outs and the hearings before the UPC. Additionally, he supports the IP Business Academy as an ambassador in awareness-raising activities.

In her LinkedIn feed, Anita Yaryna provides information on the latest trends in digital technology and AI from a legal perspective. She does this using examples from leading technology companies, current discussions and court decisions worldwide. To keep readers up to date, they can also subscribe to her weekly newsletter on LinkedIn. Finally, she supports the IP Business Academy as an ambassador.

The Role of IP Actions at Various TRL Levels

Technology Readiness Levels (TRL) are a method of estimating the maturity of technologies during the acquisition phase of a program. The scale ranges from 1 to 9, where TRL 1 represents basic principles observed and TRL 9 signifies a technology fully deployed and operational. Understanding where a technology sits on this scale can help innovators and startups decide on the appropriate intellectual property (IP) actions, particularly regarding patents.

Ensuring Patent Quality for Sustainable Innovation: A Conference Report

On June 14, 2024, industry leaders, academics, and legal experts gathered for the Industry Patent Quality Charter Conference, focused on addressing the pressing issue of patent quality. The conference underscored the fundamental role that high-quality patents play in fostering innovation and maintaining the integrity of the intellectual property (IP) system. Despite advancements, concerns about the current examination principles of patent offices were thoroughly discussed, revealing a landscape where many granted patents may not hold up under scrutiny, thereby wasting resources and potentially hindering crucial innovations.

Digital Medical Services

Access to specialists, such as doctors, is still very unevenly distributed around the world, and in many regions it is a challenge to get appropriate medical help. This problem can be addressed by the increasing availability of digital services and their use in rural communities in particular. One example that has enabled rural communities in China to receive better medical care is Ping An Good Doctor. This is a digital service that matches you with suitable medical experts completely online. How Ping An uses intellectual property to protect the critical elements of its digital customer journey is described here by our students.

Value Determination for Value-in-use Situations

The main feature of the value-in-use concept is its independence from an external third party. The value concept treats the source of the cash flows to be determined as an abstract market that must be modelled with sufficiently available information. The value is realised via the value chain in the IP-owning company. The model boundaries are therefore centred around the IP-owning company. The internal complementary goods of the IP-owning company are decisive for the ability to create an economic benefit from this IP.