Author: Editorial staff

If you can show what you know, you make it easier for clients to choose what you can do. Few experts embody this better than Sebastian Goebel, European & German patent attorney and co-founder of Bösherz Goebel, whose specialty sits at the intersec ...

Task 22 of the CEIPI MIPLM’25 exam challenges candidates to explain how leadership works in IP management. InnovaIP GmbH, a fast-growing European IP consultancy, is expanding its services across various sectors and countries. As their client base and ...

When a law firm invests months into curating a flagship conference, success depends on more than a polished program — it hinges on reaching the right people with the right story at the right time. HOFFMANN EITLE’s campaign for its Euro Law Conference ...

When it comes to solving the climate crisis, technology plays a central role. From electric vehicles to smart grids and bioplastics, innovation is shaping the path to a greener future. But for these solutions to succeed, they must be protected, commer ...

In the dynamic world of law firms, particularly in patent law, events are far more than just social gatherings. They are a powerful strategic tool for business development and client retention. In a highly competitive market, it’s no longer enou ...

In the IP world, excellence alone isn’t enough. Decision-makers increasingly assess advisors through their digital footprint long before a first call. That means your brand—how you position your expertise, show up across channels, and sustain recognit ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

In today’s professional landscape, LinkedIn is no longer optional—it’s a strategic tool that every intellectual property expert must use to remain visible, credible, and connected. Whether you’re a seasoned patent attorney, a licensing specialist, or ...

When you think of IP, you might picture large corporations with expansive legal departments managing massive patent portfolios. But in Episode #23 of IP Management Voice, Bass Albers, IP strategist and advocate for SMEs, reminds us that IP isn’t just ...

If you want a case study in modern expert marketing for IP professionals, look at Dr. Alihan Kaya. As an IP Subject Matter Expert on IPBA® Connect and the IP Business Academy, he has built a coherent presence across channels—anchored in a clear theme ...