Category: CEIPI / MIPLM

Across many industries, a rising tide of VUCA-characteristic, like volatility, uncertainty and business complexity is shaking markets and changing the nature and rules of competition. VUCA is an acronym which made its way into the business lexicon. Th ...

The value chain was first described by Michael Porter in his groundbreaking book “Competitive Advantage: creating and sustaining superior performance” (Porter, 1998). It describes the primary and support activities which are needed to create products ...

The MIPLM program started in January 2021 with 26 students from twelve different countries in Europe, Asia, and Latin America at the Center for International Intellectual Property Studies in Strasbourg. The 1st module of the MIPLM focusses on strategy ...

Kleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functi ...

In November 2020, the worldwide ambassador program in IP management was launched by the IP Business Academy. The IP Business Academy gathers all academic IP management education at CEIPI and runs different communication platforms like a blog, a Linked ...

On November 20.11.2020, the fifth version of the Executive IP management days was organized by the IP-Management program at CEIPI. This time they were organized fully in distance learning and participants earned a University Certificate from CEIPI. Th ...

New research project at MIPLM about smart home appliances and the changing risk exposure due to digital business models: Analysis of the changing patent infringement risk situation in a digital transformation scenario. Currently, the fourth industrial ...

New research project at the MIPLM: Digitalization of the wind turbine industry – it continues to grow at rapid speed. Many competitors in the market are promoting new services that come from the interconnectivity and digitalization of individual ...

There is a new research project at the MIPLM: “Digital transformation in the regulated healthcare industry: How to exclusify the digital consumer health care journey?” Ping An Healthcare’s “Good Doctor” now has over 300 million users and is the world’ ...

Digitalization is driving in many successful companies an organizational change how innovation and IP work is done. This often means that a centralized innovation lab is installed. This innovation lab is a central unit with the purpose to drive especi ...