In today’s competitive landscape, having expertise in intellectual property is no longer enough to stand out. Your potential clients, partners, and collaborators are spending more time online than ever before, and the first impression they form of you is often through digital channels. This means that your online marketing strategy has to be more than a set of sporadic posts or generic updates. It needs to be targeted, consistent, measurable, and most importantly, aligned with your business goals.

Recognizing that IP experts often face unique challenges when trying to promote their services online, the IP Business Academy has created the Online Marketing Strategy Configurator. This paid service, now available via the 🌱Resource Hub, is designed specifically to help IP professionals create a tailored, actionable online marketing plan that works for their niche, audience, and resources.

The Configurator distills your objectives, preferences, and current practices into a comprehensive written strategy. In just ten minutes, you complete a structured set of ten questions. Based on your answers and a review of your broader online presence, our team produces a personalised report with specific recommendations for your marketing activities across all relevant channels. This isn’t a generic template — it’s a blueprint tailored to your situation, goals, and the realities of your market.

Why IP Experts Struggle with Online Marketing

Many intellectual property professionals are skilled communicators when it comes to legal concepts, but struggle to translate that expertise into consistent and impactful marketing. Four main challenges emerge again and again:

  • Reaching the right audience – It’s easy to spend time and resources on channels and content that don’t bring you closer to the clients who need your expertise most. Without clarity on who benefits most from your services, your marketing efforts can scatter instead of focus.
  • Creating engaging content – Knowing what to say is one challenge, knowing how to say it in a way that captures attention and builds trust is another. Often, IP experts either produce overly technical material that fails to connect, or overly broad content that doesn’t convey their unique value.
  • Staying consistent – Even with a good start, many professionals post in bursts when they have time and then go silent for weeks. Without a system, it’s hard to maintain visibility, and hard for your audience to remember you.
  • Measuring and improving – Too often, IP professionals don’t track what works. Without clear goals and meaningful metrics, there’s no way to improve over time, and marketing becomes guesswork.

The Online Marketing Strategy Configurator addresses each of these pain points directly, ensuring you can move from ad-hoc activities to a structured approach.

How the Online Marketing Strategy Configurator Works

The process starts with a short but highly targeted questionnaire. You can complete it in about ten minutes, but the insights it produces are substantial. Each question is carefully designed to capture a different aspect of your marketing situation — your goals, your target audience, your preferred content formats, your publishing habits, and more.

Once you submit your responses, our team reviews your answers alongside an analysis of your wider online footprint. This might include your LinkedIn presence, your firm’s website, your published articles, event appearances, and any existing marketing materials. We combine what you tell us with what your audience already sees about you.

The result is a comprehensive written strategy that is unique to you. It not only recommends actions but also explains the reasoning behind them, so you can implement them with confidence. This report is not just a plan for the next week — it is a framework you can build on for months or even years, adjusting as your practice grows.

What the Configurator Uncovers

Without revealing the exact questions, here is the kind of insight the Configurator is designed to surface.

It starts by clarifying your core objectives for online marketing. Whether you are aiming to generate more leads, establish yourself as a thought leader, or increase the visibility of your services, your goal determines which channels, formats, and messages will work best for you.

It then identifies your ideal audience in precise terms, avoiding the trap of trying to reach “everyone.” For IP professionals, this could mean focusing on industry peers, corporate decision-makers, startup founders, or creative entrepreneurs — each requiring a different approach and tone.

Your preferred content formats are also considered. If you enjoy writing, the strategy will guide you towards text-heavy formats like blog posts and LinkedIn articles. If you prefer speaking, video or audio formats may be a better match, and the plan will include recommendations for how to use them effectively.

Publishing frequency is another crucial element. The strategy accounts for the rhythm you can realistically maintain, so you can stay visible without overcommitting. The Configurator helps you map this schedule to your target audience’s habits and your own availability.

Channel selection is addressed in detail, identifying which online platforms are most likely to connect you with your audience. While LinkedIn is central for most IP experts, your plan might also include a website strategy, YouTube, newsletters, or a targeted mix of channels that fit your market.

Budget is part of the conversation too. The recommendations are tailored to the resources you have, ensuring you can act on them without stretching beyond your means. This includes suggestions for when and how to outsource certain tasks.

The Configurator also examines your openness to collaboration. Partnering with other experts, co-authoring content, or participating in joint webinars can expand your reach significantly, and the strategy will suggest ways to leverage such opportunities.

Finally, it identifies the single biggest challenge you face in your marketing efforts, so the strategy can provide specific tools and processes to overcome it.

The Structure of Your Personalised Strategy

When you complete the Online Marketing Strategy Configurator, the report you receive is not a checklist but a structured, multi-section plan. It covers the following areas in detail:

  • Overview of previous online marketing activities – A clear picture of what you’ve done so far, highlighting strengths and gaps.
  • Current positioning – An analysis of how you currently present yourself online, including whether your messaging aligns with your target audience’s expectations.
  • Multi-channel strategy and target group complexity – A tailored approach to reaching different audience segments through the right mix of channels.
  • Lead generation and the role of client journeys – How to guide potential clients from first contact to engagement, with touchpoints mapped to their decision process.
  • Efficient content creation and weekly publishing – Practical workflows and topic prompts that make content production easier and more consistent.
  • LinkedIn profile audit and optimization – Specific recommendations for improving visibility, credibility, and engagement through your profile.
  • Leaving the IP Business Academy Blog – Advice on how to create guest contributions, case studies, and thought leadership content that extends your reach through established platforms.
  • Platform prioritization: Why LinkedIn and what else? – A breakdown of where to focus your energy for maximum impact, including supporting channels.
  • Why social collaboration matters – How partnerships with other experts and organisations can amplify your reach.
  • Marketing budget and measuring ROI – How to allocate resources effectively and track performance with the right metrics.
  • Final offer – A concise action plan summarising the top priorities to get results quickly.

Turning Insights into Action

The greatest strength of the Online Marketing Strategy Configurator is its ability to turn personal insights into actionable steps. For example, if you discover that your audience is primarily corporate decision-makers in manufacturing, your strategy might focus on LinkedIn thought leadership posts, case study videos, and targeted outreach campaigns. If your main challenge is consistency, the plan will help you set up a simple publishing calendar and repurpose content across formats to maintain visibility with less effort.

The recommendations are designed to be practical. Instead of telling you to “post more” or “be consistent,” they break down what to post, how often, and in which format, based on your strengths and your audience’s preferences. This makes it far more likely that you will follow through and see results.

Why This Matters Now

For IP experts, the ability to attract the right clients online is becoming as important as technical skill. Companies and inventors are increasingly searching for partners through digital channels. Those who have a strong, strategic online presence are more likely to be discovered, remembered, and contacted when opportunities arise.

Without a structured approach, online marketing can feel like shouting into the void. The Online Marketing Strategy Configurator replaces guesswork with a clear roadmap, allowing you to focus your time and resources where they will have the most impact.

How to Get Started

Accessing the Online Marketing Strategy Configurator is straightforward:

1 . Visit the 🌱Resource Hub on the IP Business Academy website: Online Marketing Strategy Configurator
2 . Complete the short questionnaire — it only takes about 10 minutes.
3 . Submit your answers to the IP Business Academy team.
4 . Receive your personalised, comprehensive strategy report.
5 . Start implementing the recommendations and track your progress.

Because the service is paid, you can expect a level of depth and customisation that goes far beyond generic advice. It’s a one-time investment that can shape your online presence for years to come.

A Tool for Sustainable Growth

In the end, the Online Marketing Strategy Configurator is more than a diagnostic — it’s a growth tool. It provides the clarity to focus on the right activities, the structure to stay consistent, and the insight to refine your approach over time. For IP experts who want to position themselves as trusted business partners rather than just technical specialists, this is a crucial step.

If you are ready to turn your online presence into a consistent source of qualified opportunities, the Configurator gives you the plan to make it happen.