IP enforcement, Digitalization of the IP value chain, Right to repair, China vs USA in AI patents, Value of trademarks: 🎯 IP Management Pulse #11

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP management content”. In fact, you have to follow a number of interesting feeds  to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here you can find the last issues in the archive and also subscribe. A fresh read with all the important IP Management content will be sent to the subscribers every second Thursday at 7.00 (CET), so you can start your day informed.

The next Newsletter will cover the following topics:

IP enforcement

Nobody, really 𝐧𝐨𝐛𝐨𝐝𝐲 𝐥𝐢𝐤𝐞𝐬 𝐭𝐨 𝐬𝐮𝐞 𝐟𝐚𝐧𝐬 😮! What do gaming companies do 𝐰𝐡𝐞𝐧 𝐟𝐚𝐧𝐬 𝐢𝐧𝐟𝐫𝐢𝐧𝐠𝐞 𝐭𝐡𝐞𝐢𝐫 𝐈𝐏 🤔? As an IPer you need a sure instinct – like The Pokémon Company International and Nintendo 🧐!

📢 𝐍𝐨 𝐦𝐚𝐭𝐭𝐞𝐫 𝐡𝐨𝐰 𝐠𝐨𝐨𝐝 𝐲𝐨𝐮𝐫 𝐥𝐞𝐠𝐚𝐥 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐦𝐚𝐲 𝐛𝐞, 𝐛𝐞 𝐜𝐚𝐫𝐞𝐟𝐮𝐥 𝐰𝐡𝐞𝐧 𝐞𝐧𝐟𝐨𝐫𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐥𝐚𝐰, 𝐚𝐬 𝐭𝐡𝐢𝐬 𝐜𝐚𝐧 𝐡𝐚𝐯𝐞 𝐞𝐟𝐟𝐞𝐜𝐭𝐬 𝐭𝐡𝐚𝐭 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐨𝐟 𝐚 𝐥𝐞𝐠𝐚𝐥 𝐧𝐚𝐭𝐮𝐫𝐞.

Digitalization of the IP value chain

CTO meeting in Munich 😮: How does the industry use 𝐀𝐈 𝐚𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐞𝐧𝐭𝐢𝐫𝐞 𝐈𝐏 𝐯𝐚𝐥𝐮𝐞 𝐜𝐡𝐚𝐢𝐧? Fundamental structural changes – this is important for the IP community 🧐!

Right to repair

How is the 𝐜𝐥𝐢𝐦𝐚𝐭𝐞 𝐜𝐫𝐢𝐬𝐢𝐬 𝐫𝐞𝐥𝐚𝐭𝐞𝐝 𝐭𝐨 𝐛𝐫𝐚𝐧𝐝𝐬 🤔? 𝐂𝐢𝐫𝐜𝐮𝐥𝐚𝐫𝐢𝐭𝐲 also includes the 𝐫𝐢𝐠𝐡𝐭 𝐭𝐨 𝐫𝐞𝐩𝐚𝐢𝐫 – this can conflict with design rights and trademarks 😮!

📢 𝐈𝐭 𝐢𝐬 𝐡𝐢𝐠𝐡 𝐭𝐢𝐦𝐞 𝐟𝐨𝐫 𝐦𝐚𝐧𝐚𝐠𝐞𝐫𝐬 𝐨𝐟 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐞𝐝 𝐛𝐫𝐚𝐧𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐭𝐨 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞 𝐑𝟐𝐑 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞𝐢𝐫 𝐛𝐫𝐚𝐧𝐝 𝐚𝐧𝐝 𝐈𝐏 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. 𝐀𝐧𝐨𝐭𝐡𝐞𝐫 𝐞𝐱𝐚𝐦𝐩𝐥𝐞 𝐨𝐟 𝐰𝐡𝐲 𝐈𝐏 𝐚𝐧𝐝 𝐛𝐫𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐨𝐧𝐥𝐲 𝐦𝐚𝐤𝐞𝐬 𝐬𝐞𝐧𝐬𝐞 𝐰𝐡𝐞𝐧 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐚𝐧𝐝 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐞𝐝 𝐢𝐧 𝐚𝐧 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐦𝐚𝐧𝐧𝐞𝐫 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐜𝐨𝐧𝐭𝐞𝐱𝐭.

China vs USA in AI patents

Where should you file and search 𝐀𝐈 𝐩𝐚𝐭𝐞𝐧𝐭𝐬 🤔? The high-tech rivalry between 𝐂𝐡𝐢𝐧𝐚 and the 𝐔𝐒𝐀 is heating up 🧐. 𝐍𝐒𝐅 𝐬𝐞𝐞𝐬 𝐂𝐡𝐢𝐧𝐚 𝐚𝐡𝐞𝐚𝐝 😲!

📢 𝐒𝐨 𝐢𝐟 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐬𝐭𝐚𝐭𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐚𝐫𝐭 𝐢𝐧 𝐀𝐈, 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝𝐧’𝐭 𝐮𝐧𝐝𝐞𝐫𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐞 𝐂𝐡𝐢𝐧𝐚! 𝐓𝐡𝐢𝐬 𝐬𝐭𝐢𝐥𝐥 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐟𝐚𝐫 𝐭𝐨𝐨 𝐨𝐟𝐭𝐞𝐧 𝐢𝐧 𝐦𝐚𝐧𝐲 𝐡𝐢𝐠𝐡-𝐭𝐞𝐜𝐡 𝐚𝐫𝐞𝐚𝐬 𝐭𝐨𝐝𝐚𝐲! 𝑾𝒉𝒂𝒕 𝒅𝒐 𝒚𝒐𝒖 𝒕𝒉𝒊𝒏𝒌? 

Value of trademarks

What is the 𝐯𝐚𝐥𝐮𝐞 𝐨𝐟 𝐚 𝐭𝐫𝐚𝐝𝐞𝐦𝐚𝐫𝐤 🤔? Being in the customer’s head is very valuable. In the case of 𝐋𝐢𝐝𝐥 𝐯𝐬. 𝐓𝐞𝐬𝐜𝐨: 9.3 million euros 😮.

📢 𝐓𝐡𝐢𝐬 𝐜𝐚𝐬𝐞 𝐨𝐧𝐜𝐞 𝐚𝐠𝐚𝐢𝐧 𝐬𝐡𝐨𝐰𝐬 𝐭𝐰𝐨 𝐩𝐨𝐢𝐧𝐭𝐬 𝐚𝐛𝐨𝐮𝐭 𝐛𝐫𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: 𝐘𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐮𝐬𝐞 𝐚𝐧𝐝 𝐦𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲 𝐚𝐧𝐝 𝐜𝐨𝐧𝐯𝐢𝐧𝐜𝐢𝐧𝐠𝐥𝐲. 𝐘𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐩𝐚𝐲 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐭𝐨 “𝐬𝐢𝐦𝐢𝐥𝐚𝐫” 𝐭𝐡𝐢𝐫𝐝-𝐩𝐚𝐫𝐭𝐲 𝐛𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐡𝐚𝐧𝐝𝐥𝐞 𝐭𝐡𝐞𝐦 𝐯𝐞𝐫𝐲 𝐜𝐚𝐫𝐞𝐟𝐮𝐥𝐥𝐲 – 𝐞𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐥𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲.

Whom to follow

Benjamin Delsol provides on his LinkedIn feed a comprehensive overview on recent IP strategy discussions, trends in AI, the metaverse and quantum computing. He does this with weekly updates on the various topics and also provides longer articles within his weekly newsletter “The Art of Strategy”. Additionally, he provides links to current reports and studies on all topics at the intersection between IP and the business world.

Tomas Geerkens shows on his LinkedIn feed current insights in the world of IP licensing and IP auditing. He does this in depth in his Newsletter “The Compliance Chronicle” which gives readers a guidance to royalty audits and license compliance. Additionally, he provides an overview on the IP strategies of the leading IP licensing companies worldwide. Finally, he supports the IP business academy as an ambassador in awareness building activities.

IP Training 101 – Practice, Instruction, and Capability Building

For the uninitiated looking into the topic of IP and IPR, it may come off as vast and impenetrable – a huge, jargon-filled field that is just about impossible to get into. However, in most cases, the reality is much simpler than it may seem. Oftentimes, the language and terms used are needlessly complex, especially so for anyone not looking to become an IP expert, but rather improving the capability to apply sound IP practices in a day-to-day setting. This all boils down to learning only what matters, applying acquired knowledge in concrete use cases, and understanding when to do what in IP related matters. To do that, it is necessary to be very precise and practice-minded regarding what and how to learn.

Leaky Pipeline: The EU’s Missed Potential in Women-Led Innovation

Intellectual property law plays a crucial role in fostering innovation within the European Union (EU). It provides a legal framework for inventors and creators to protect their ideas, incentivizing them to bring new inventions, designs and works to market. Protecting these intangible assets for growth, competitiveness, job opportunities and winning the AI and tech race is crucial for the EU. However, striking a balance between robust IP protection and encouraging further innovation is a constant challenge.

AI rivalry between USA and China

The rivalry between the USA and China in the new digital technologies is further heating up, not only in the area of semiconductors, but also in artificial intelligence. This is also reflected in the increasingly diverging number of granted AI patents, where China is clearly in the lead with 61% of all AI patents granted and the US with only 21% clearly on the second rank. Europe plays here only a negligible role.

Hub monopoly

Companies within the ICT industry use so‐called hub monopolies. This basically means that they use patents for standard‐setting purposes and to pool rights. Patent pools are becoming increasingly interesting within the context of standardization. The term patent pool refers to a number of patents covering different aspects of a certain technology. Sometimes pools are outsourced to a separate company called an IP holding company, which is dedicated to licensing out the underlying technology.