Content marketing is part of a communication strategy for IP professionals to position themselves as an expert to their target groups and colleagues. To achieve such expert positioning, the expert shares relevant and valuable content with the target g ...

Advances in digital technologies have led to the emergence of new business models that potentially challenge the status quo of many industries. The business models of ventures such as Netflix or Tencent have already created measurable changes for thei ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

Every day, the sun radiates down onto the earth a thousand times more energy than we could ever use. The demand for technologies capable of tapping into that energy is booming as pressure mounts to find solutions to climate change and sustainable deve ...

What is personal branding? Personal branding is all about making others aware of your skills and about what you can offer them. Independent of who you want to communicate to, be it your clients, colleagues, potential employers or any other target grou ...

Robotics is the intersection of science, engineering and technology that produces machines, called robots, that replicate or substitute for human actions. Pop culture has always been fascinated with robots — examples include R2-D2, the Terminator and ...

Global technology transfer is still a major challenge in a wide range of technology areas. There are several challenges that arise when transferring technology especially from universities to industry. One challenge is that technology transfer between ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

The 5th module of the MIPLM program deals with human resource management (HRM), leadership and management control systems. The digital transformation is the next evolution level of industry. Companies demand a digitally adapted new kind of leadership ...

The medical technology industry is an eminent part of the healthcare sector. It includes most of all medical devices, which simplify the prevention, diagnosis and treatment of diseases and illnesses. The most well-known medical technology products are ...