EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Formed in 2018 by the combination of Essilor and Luxottica, the company combines two centuries of innovation and human endeavo ...

The extensive connectivity brought about by the 4th industrial revolution has increased the importance of personal data, for many reasons such as risk analysis, market requirement predictions and to determine the preferences and inclinations of the cu ...

The digital transformation affects all parts of the globe in an ever more interconnected world. This is not different for the IP community. Today, trademarks are registered for virtual objects, that only exist in the internet, and patents are protecti ...

The digital transformation is rapidly changing the means by which people are informing themselves, getting in contact with others and collaborate. This trend does not stop at the IP world, but fundamentally changes the way, how clients expect to work ...

Especially changes in the entrepreneurial sector, such as the further development or growth of the company, the environment or the economy, first require knowledge about the current state of affairs, in order to meet with acceptance and the willingnes ...

The digital transformation affects every branch of our society and changes the way people meet, interact and do business with each other. During the COVID pandemic, especially in knowledge intensive fields, the way how people work had completely trans ...

Commercialization of IP assets is not only relevant for technology and manufacturing companies, but increasingly also for digital companies, because their products and services are relying on digital, easy to copy goods and business models. Therefore, ...

Does the patent really encourage innovation? This question, that has haunted economists for decades, is important because encouraging innovation is one of the main modern justifications for patents. In fact, the answer to this question is far from bin ...

The development of IPRs worldwide has led to the emergence of IP marketplaces. While these IP marketplaces are still in the embryotic stage in some regard, there are distinct differences in the efficiency of the IP marketplaces in the developed world ...

NFTs (Non-fungible tokens) are becoming more and more economically important, especially with the emergence of web 3.0. There, a host of new use cases in cryptocurrency, the metaverse, digital media and the arts becomes possible. This leads companies ...