Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content?” In fact, you have to follow a number of interesting feeds to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here you can find the latest issues in the archive and also subscribe. A fresh read with all important IP Management content will be sent to the subscribers every second Thursday at 7:00 (CET), so that they can start the day informed.

The next newsletter will cover the following topics:

The role of patents in the restructuring of OpenAI

OpenAI’s new structure separates ownership, governance, and usage rights in a way that directly reflects how IP functions in complex corporate relationships. The nonprofit OpenAI Foundation now oversees the for-profit OpenAI Group PBC, while Microsoft holds about 27 % of the for-profit arm and long-term access to OpenAI’s models until at least 2032.

👉️ To the explainer video

How to navigate patent cliffs with M&As

Novo Nordisk’s unsolicited $9 billion offer for Metsera shows how acquisitions are increasingly used to strengthen innovation pipelines. As key patents on its obesity drugs near expiry, Novo is securing access to Metsera’s early-stage research programs, including proprietary data, biotechnological know-how, and pending patent families.

👉️ To the explainer video

How important are patenting activities of public research organisations (PROs)

The European Patent Office’s report “The Role of European Public Research in Patenting and Innovation” shows how public research organisations have become key players in Europe’s patent landscape. Between 2001 and 2020, they filed nearly 63,000 European patent applications, about 5 % of all filings from European applicants.

👉️ To the explainer video

How do licensing models look in the age of AI

Getty Images has signed a multi-year licensing agreement with Perplexity AI to supply its image library for use in Perplexity’s AI-powered search tools. The deal gives Perplexity access to millions of curated visuals while ensuring creators are credited and compensated. It marks a shift toward licensed content in AI development.

👉️ To the explainer video

Resource Hub: The IP Awareness Companion

In today’s fast-moving innovation economy, IP experts face a fundamental challenge: the gap between technical expertise and strategic visibility. Many patent attorneys, IP managers, and consultants have deep legal or technical know-how, but struggle to make their expertise visible to the right audiences, to explain complex IP topics in business language, and to position themselves as trusted thought leaders. Find here more information about how the IP Awareness Companion supports IP experts in overcoming this challenge.

Evolving with Integrity: how to keep your personal brand relevant and real

Building a personal brand is not a one-time effort, it’s an ongoing process of evolution. The experts who truly stand out are not necessarily those who post the most or speak the loudest, but those who stay relevant without losing integrity.

Your personal brand, like any strong brand, is a living system. It evolves through reflection, action, and feedback.

Sometimes your focus shifts, your market changes, or your expertise grows in a new direction. The key is not to start over, but to listen, adjust, and realign, ensuring that how you show up still reflects who you are and where you want to go.

Good personal brands are dynamic systems, not monuments.

They grow through dialogue, not perfection.

Measurement is the feedback that keeps that dialogue alive, between you and yourself, and between you and your market.

Explainable AI: How It Prevents Hallucinations and Builds Trust

Have you ever wondered whether you can really trust the answers provided by an AI? Many lawyers know the uneasy feeling: an AI delivers a seemingly brilliant legal answer — until it turns out that, for instance, Article 315 of Directive (EU) 2019/789 doesn’t actually exist. In practice, there have already been curious cases where AI tools simply invented non-existent rulings, laws, or paragraphs.

IP Protection in the Life Sciences: Turning Innovation into Market Success

In the life sciences, where the limits of medicine, biology, and technology constantly are pushed further, intellectual property (IP) is far more than a legal safeguard. It is the backbone of innovation. Every new therapy or diagnostic tool represents years of research, billions in investment, and extraordinary business risks. Without a well-structured IP strategy, many of these life-changing innovations would never reach the patients who need them.

Owning the Arena: How IP Shapes Competitive Gaming Economics

E‑sports has evolved from LAN‑party showmatches to arena‑filling spectacles and global streaming phenomena. Today’s competitive titles reach peak live audiences in the millions, while the broader games market approaches two hundred billion dollars in annual consumer spend.

Navigating the Digital Transformation in MedTech: How Software Patents Redefine IP Strategy

The medical-technology industry is undergoing one of the most profound transformations in its history. For decades, value creation revolved around the physical device — the imaging scanner, the surgical instrument, the diagnostic sensor. Success was measured by hardware performance, clinical accuracy, and reliability. But today, that foundation is shifting. Software-driven systems, cloud connectivity, and data-based services are redefining how MedTech companies create, deliver, and protect value.