Ripple effects, GenAI for music, sustainability, Brand metaverse, IP-based business model protection: 🎯 IP Management Pulse #9

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP management content”. In fact, you have to follow a number of interesting feeds  to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here you can find the last issues in the archive and also subscribe. A fresh read with all the important IP Management content will be sent to the subscribers every second Thursday at 7.00 (CET), so you can start your day informed.

The next Newsletter will cover the following topics:

Ripple effects on successful patents

What is the 𝐑𝐢𝐩𝐩𝐥𝐞 𝐄𝐟𝐟𝐞𝐜𝐭 and why is it so difficult to 𝐯𝐚𝐥𝐮𝐚𝐭𝐞 𝐩𝐚𝐭𝐞𝐧𝐭𝐬 🤔? The case study of the 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐝𝐫𝐮𝐠 𝐎𝐳𝐞𝐦𝐩𝐢𝐜 🧐.

📢 𝐀 𝐩𝐚𝐭𝐞𝐧𝐭-𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐞𝐝 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐢𝐭𝐲 𝐟𝐨𝐫 𝐚 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐚𝐜𝐭𝐢𝐯𝐞 𝐢𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭 𝐜𝐚𝐧 𝐡𝐚𝐯𝐞 𝐞𝐧𝐨𝐫𝐦𝐨𝐮𝐬 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐯𝐚𝐥𝐮𝐞 – 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐜𝐚𝐬𝐞 𝐭𝐡𝐚𝐭 𝐚𝐥𝐬𝐨 𝐡𝐚𝐬 𝐭𝐨 𝐝𝐨 𝐰𝐢𝐭𝐡 𝐥𝐮𝐜𝐤. 𝐁𝐮𝐭 𝐭𝐡𝐞 𝐩𝐚𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐨𝐫 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐡𝐚𝐫𝐝 𝐰𝐨𝐫𝐤.

Generative AI for music

Where can you see an industry being completely transformed by 𝐈𝐏 𝐚𝐧𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈 🤔? Exactly: the 𝐦𝐮𝐬𝐢𝐜 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 😮.

📢 𝐀𝐬 𝐰𝐢𝐭𝐡 𝐝𝐢𝐠𝐢𝐭𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧, 𝐭𝐡𝐞 𝐦𝐮𝐬𝐢𝐜 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐬 𝐚 𝐥𝐞𝐬𝐬𝐨𝐧. 𝐇𝐞𝐫𝐞 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐨𝐛𝐬𝐞𝐫𝐯𝐞, 𝐚𝐬 𝐢𝐟 𝐢𝐧 𝐟𝐚𝐬𝐭 𝐦𝐨𝐭𝐢𝐨𝐧, 𝐭𝐡𝐞 𝐝𝐫𝐚𝐦𝐚𝐭𝐢𝐜 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐥 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐜𝐚𝐮𝐬𝐞𝐝 𝐛𝐲 𝐀𝐈 𝐚𝐧𝐝 𝐈𝐏. 𝐓𝐡𝐢𝐬 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐚 𝐥𝐞𝐬𝐬𝐨𝐧 𝐟𝐨𝐫 𝐚𝐥𝐥 𝐨𝐭𝐡𝐞𝐫 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬!

IP and sustainability

What is the role of IP in 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧 𝐭𝐨 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 🤔? In any case, a 𝐯𝐞𝐫𝐲 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐨𝐧𝐞 🧐!

📢 𝐈𝐧𝐭𝐞𝐥𝐥𝐞𝐜𝐭𝐮𝐚𝐥 𝐩𝐫𝐨𝐩𝐞𝐫𝐭𝐲 (𝐈𝐏) 𝐩𝐥𝐚𝐲𝐬 𝐚 𝐤𝐞𝐲 𝐫𝐨𝐥𝐞 𝐢𝐧 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐞𝐜𝐨𝐧𝐨𝐦𝐲 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲. 𝐈𝐭 𝐜𝐚𝐧 𝐩𝐫𝐨𝐦𝐨𝐭𝐞 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐨𝐟 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 𝐚𝐧𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬, 𝐰𝐡𝐢𝐥𝐞 𝐞𝐧𝐬𝐮𝐫𝐢𝐧𝐠 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐚𝐧𝐝 𝐬𝐨𝐜𝐢𝐚𝐥 𝐣𝐮𝐬𝐭𝐢𝐜𝐞 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧.

Brands in the metaverse

What’s happening in the Metaverse right now 🤔? You can see this using the case study of the Nivea Brand on Roblox – with phenomenal success 😮!

📢 𝐅𝐨𝐫 𝐈𝐏-𝐬𝐭𝐫𝐨𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬, 𝐭𝐡𝐞 𝐌𝐞𝐭𝐚𝐯𝐞𝐫𝐬𝐞 𝐢𝐬 𝐚𝐧 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐭 𝐩𝐥𝐚𝐜𝐞 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐛𝐫𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐨𝐧 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐥𝐞𝐯𝐞𝐥, 𝐭𝐨 𝐚𝐜𝐡𝐢𝐞𝐯𝐞 𝐛𝐫𝐚𝐧𝐝 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞, 𝐚𝐧𝐝 𝐠𝐚𝐢𝐧 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐭𝐨 𝐭𝐚𝐫𝐠𝐞𝐭 𝐠𝐫𝐨𝐮𝐩𝐬 𝐰𝐢𝐭𝐡 𝐜𝐨𝐦𝐩𝐚𝐫𝐚𝐭𝐢𝐯𝐞𝐥𝐲 𝐥𝐨𝐰 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬.

IP-based business model protection

How to 𝐩𝐫𝐨𝐭𝐞𝐜𝐭 access to 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐝𝐞𝐥𝐬 and an entire 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐰𝐢𝐭𝐡 𝐈𝐏 for the AI era 🤔? The case study of NVIDIA 🧐.

📢 𝐍𝐕𝐈𝐃𝐈𝐀 𝐝𝐨𝐞𝐬 𝐧𝐨𝐭 𝐬𝐞𝐞 𝐢𝐭𝐬𝐞𝐥𝐟 𝐚𝐬 𝐚 𝐆𝐏𝐔 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫 𝐛𝐮𝐭 𝐫𝐚𝐭𝐡𝐞𝐫 𝐚𝐬 𝐚𝐧 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐨𝐫𝐜𝐡𝐞𝐬𝐭𝐫𝐚𝐭𝐨𝐫 𝐚𝐧𝐝 𝐟𝐨𝐫 𝐭𝐡𝐢𝐬 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐚 𝐬𝐮𝐢𝐭𝐚𝐛𝐥𝐞 𝐩𝐚𝐭𝐞𝐧𝐭 𝐩𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨. 𝐍𝐕𝐈𝐃𝐈𝐀 𝐡𝐚𝐬 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞𝐝 𝐭𝐡𝐞 𝐡𝐨𝐦𝐞𝐰𝐨𝐫𝐤 𝐢𝐧 𝐚𝐧 𝐞𝐱𝐞𝐦𝐩𝐥𝐚𝐫𝐲 𝐦𝐚𝐧𝐧𝐞𝐫.

Whom to follow

Olivia Dhordain provides an overview of the current state of brand protection and brand management in her LinkedIn feed. She does this by discussing the relevance of current issues for brands such as sustainability and artificial intelligence. She also discusses the role of copyright in the age of AI, e.g. in relation to the use of copyrighted training data for AI algorithms.

Bruce Berman uses his LinkedIn feed to raise awareness of the importance of intellectual property and provides valuable additional resources through the Centre for Intellectual Property Understanding. In his posts, he covers a wide range of industries and types of intellectual property, emphasising the practical benefits of intellectual property for businesses. He also features industry experts in his podcast series.

TTO Approach To Identifying Green Science Using AI For Technology Transfer

The goal of this article is to provide considerations for identifying “green academic patents” using artificial intelligence (AI) for technology transfer, while also acknowledging the challenges of ensuring an effective patent portfolio classification by green science. In addition, the authors propose to begin a discussion of scientific criteria to classify green science in a patent portfolio that can be considered as part of the European Corporate Sustainability Reporting, and therefore eligible for the upcoming European mandatory sustainable compliance report.

How programming robots for AI-assisted patent drafting sheds light on incompatible prosecution and litigation standards in the US and UPC Land

The landscape of patent litigation is markedly different between the United States (US) and other jurisdictions, especially the territory that is covered by the Unified Patent Court (UPC), which is dubbed as “UPC Land” because of its unique features when it comes to pursuing innovative products that can be protected by patents in the territory of the UPC.

These differences between “US” and “non-US” prosecution and litigation in court often pose challenges for patent drafters aiming to secure robust, litigation-grade patents across multiple jurisdictions. The advent of AI-assisted patent drafting robots presents a novel solution, offering insights into reconciling these disparate standards.

How does Apple protect its competitive advantage with IP?

Apple was the pioneer in the smartphone business with its iPhone and is still the benchmark for smartphone design and haptics today. Apple’s competitive advantage is based on decades of experience in developing great designs and protecting them through intellectual property. This IP protection strategy allows the company to differentiate itself from its competitors in the market and still allows it to charge premium prices for its products. For more information about Apple’s IP strategy, read the blog post about Imad Abu Zeana’s diploma project.

Technology diffusion

The diffusion process of technology describes the adoption process within society over time. At the launch of a new product, said product is not used at all and there is in general no customer demand. For the systematic analysis of diffusion processes, the process can be split into multiple parts referring to the different technological and social dimensions of the process. The diffusion process can be broken down to four basic components, namely:

• • Innovation
  • Sales channels
  • Time
  • And a social system