On April 30 2020, a seminar on the subject of „Patentschutz digitaler Lösungen für KMU: von der App bis zum Geschäftsmodell“ will be organized by the Europe Enterprise Network (EEN) and the Standortagentur Tirol. The protection of intellectual property offers SMEs an opportunity to assert themselves in digitally transforming business eco-systems, to secure their own profitable position and to create added value with innovation. If it is possible to have a legally enforceable exclusivity on a customer benefit in one’s own range of services, premium prices can be enforced, and market positions can be designed in digital business models.
In this seminar, you will learn from concrete, European case studies from different industries how the protection of intellectual property works. You will receive – especially for digital topics – practice-oriented methods and tools suitable for medium-sized companies in order to expand and secure the technical advantage against the competition in the long term.
Please register at:
PROF. DR. ALEXANDER J. WURZER
Dr. Wurzer is Professor of IP Management at the Center for International Intellectual Property Studies (CEIPI) at the University of Strasbourg and has been Head of the master’s course in Intellectual Property Law and Management (MIPLM) since 2007. Prof. Dr. Wurzer is head of the Steinbeis Transfer Institute for Intellectual Property Management at the Steinbeis Akademie. He is the managing partner of WURZER & KOLLEGEN GmbH, a consulting company specializing in strategic IP management. Prof. Dr. Wurzer is chairman of the DIN committees DIN 77006 for quality in IP management and DIN 77100 for patent valuation. He is a member of the board of directors of the German Institute for Invention. V. (D.I.E.), Speaker of the Board of Trustees of the Diesel Medal and Fellow at the Alta Scuola Politecnica in Milan / Turin Polytechnic. He is a member of the jury of the German Innovation Award of the German Design Council and a member of the expert group on IP valuation of the European Commission.