The book combines comprehensive knowledge with applied skills to strategically transform innovations into viable businesses for commercial or social ends and provides researchers and students of Business, Science, Technology and Engineering disciplines with the knowledge, skills and practical approaches necessary to deal with the challenges involved in managing, commercialising, and marketing technological innovation and new business development. Blending theory, policy and practice, it examines the specialized field of ‘technopreneurship’ in combination with chapters devoted to business modelling, innovation, IP, commercialization, marketing strategy and product-market fit, internationalization, finance and organization. The hot topic of International Entrepreneurship, growth, scaling up and digital entrepreneurship is also explored.
The book utilises examples and case studies from a range of countries and industry sectors to connect key concepts and theories within a practical context and is suited for undergraduate and postgraduate students studying technology entrepreneurship/business modules on business, engineering, science and computing technology programmes.
University educators and trainers teaching entrepreneurship and business modules on business, engineering, science and computing technology programmes can request a sample of Technology Entrepreneurship: Bringing Innovation to the Marketplace, published by Macmillan International Higher Education, here.
Companion book website with instructor teaching materials and student materials are also available.
About the book authors:
Natasha Evers is Associate Professor of International Business & Strategy at Trinity Business School, Trinity College Dublin, Ireland, and is Programme Director of the MSc in Management at Trinity Business School. Her main research lies in the field of international marketing strategy, SMEs and international entrepreneurial growth. She has published in international journals including International Business Review, Journal of World Business, Entrepreneurship and Regional Development, International Marketing Review, Journal of International Marketing and Journal of Small Business & Enterprise Development, among others. Natasha is also Visiting Professor of International Entrepreneurship and Marketing at Halmstad University, Sweden, and is a Research Fellow at the Strategy and International Business Group, Molde University College, Norway.
James A. Cunningham is a Professor of Strategic Management at Newcastle Business School, Northumbria University, UK. His research intersects the fields of strategic management, innovation and entrepreneurship. He focuses on strategy issues with respect to scientists as principal investigators, university technology transfer, commercialisation, academic, public sector and technology entrepreneurship, entrepreneurial universities and business failure. He has papers published in leading international journals such as Research Policy, Small Business Economics, R&D Management, Long Range Planning, Journal of Small Business Management, Journal of Technology Transfer, Technological Forecasting and Social Change and Journal of Rural Studies, among others.
Thomas Hoholm is Associate Professor and Head of Department of Strategy and Entrepreneurship at BI Norwegian Business School, Oslo, Norway. He has taught entrepreneurship and innovation at BI for the last 15 years, at graduate, postgraduate and executive levels, as well as to PhD and executive students of informatics, biotech and medicine at the University of Oslo. He is researching the management and organisation of innovation, particularly related to the healthcare, energy and food sectors. His studies have been published in journals such as Human Relations, Organization Studies, Industrial Marketing Management, Journal of Business Research and Management Learning.