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How do IP experts define target groups and client personas?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing editions of the 🎯 IP Management Pulse Newsletter are providing you with best pra ...

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How to develop a customer centric IP Strategy? 🎯 IP Management Pulse #14

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP manage ...

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How to make successful Content Marketing as an IP expert?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing Guides of the 🎯 IP Management Pulse Newsletter are providing you with best pract ...

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What is a customer journey for IP experts?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing editions of the 🎯 IP Management Pulse Newsletter are providing you with best pra ...

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WIPO Patent analytics serious game

Patents can be a vast source of information when looking to improve, e.g., research and development efforts, innovation insights, and intellectual property (IP) application. However, seeing as the amount of information available is often extensive, it ...

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AI in innovation, standardization, trademark enforcement, multidisciplinarity and IP, IP in MedTech: 🎯 IP Management Pulse #13

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP manage ...

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Sustainable success with IP, Gamification, Agile, genAI inventions in chemistry, iPhone moments: 🎯 IP Management Pulse #12

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP manage ...

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IP enforcement, Digitalization of the IP value chain, Right to repair, China vs USA in AI patents, Value of trademarks: 🎯 IP Management Pulse #11

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP manage ...

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Digitalisation and AI along the IP value chain: Executive IP management days at CEIPI

On 13 & 14 June 2024 the next edition of the CEIPI Executive IP Management Days will be hosted in Strasbourg. The Executive IP Management Days are organized as both a presentation of the current state of the art and an exchange of experience of th ...

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IP Training 101 – Practice, Instruction, and Capability Building

By Håvard Almås and Magnus Hakvåg For the uninitiated looking into the topic of IP and IPR, it may come off as vast and impenetrable – a huge, jargon-filled field that is just about impossible to get into. However, in most cases, the reality is much s ...

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