Tag: IP Strategy

The classical business model in the lighting industry was for a long time to sell LED lights and other luminants at a retailer. This has changed with the development of new business models, where products are leased but bought. The new type of busines ...

Hilti’s step from being a seller of products to becoming a provider of complete B2B solutions goes beyond additional services and traditional after sales services or spare part provision: it is called fleet management. The fleet management idea at Hil ...

Rohde & Schwarz develops, produces, and markets innovative products for test and measurement, broadcast and media, cybersecurity, secure communications and monitoring, and network testing areas. Founded 85 years ago, the independent company has an ...

In the weekly IP business talk on LinkedIn the topic of the 17th of February was the IP strategy at Thyssenkrupp. The talk started with an introduction of a case study example from the stair lift business of Thyssenkrupp, which is also part of the IP ...

The MIPLM program started in January 2021 with 26 students from twelve different countries in Europe, Asia, and Latin America at the Center for International Intellectual Property Studies in Strasbourg. The 1st module of the MIPLM focusses on strategy ...

The way how companies generate value changed a lot during the last decade due to the power of the digital transformation and the emergence of digital platforms. Those platforms are driven by network effects, where each network partner creates value in ...

Kleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functi ...

The role of IP and with it IP strategies have shifted dramatically during the last decades. Today, IP is in many cases not used anymore to keep potential competitors out of the own market. In the contrary, IP is licensed out to other companies to help ...

Innovation and Innovation Management are pressing topics in the current era of digitization. This can be seen also in relation to common business models. One example is the razor-razorblade business model typically related to incremental innovation. T ...

Digital transformation is permeating more and more Eco-Systems with a dramatic speed and completeness. But it is not only the permeation – digital transformation is also a booster for meshing the horizontal and vertical integration of complementary Ec ...