Tag: IP Strategy

When manufacturing companies undergo the digital transformation, is there a kind of blueprint which they can follow to transform the IP strategy and operations into the digital paradigm? This is the question of the following research project. Machine/ ...

Chinese electric-car maker NIO is making waves in the electric vehicle (EV) industry thanks to its marketing approach. NIO was founded in 2014 and it’s a Shanghai-based startup that’s quickly become one of the world’s most valuable electric-car brands ...

A revenue model describes with which revenue sources a business pursues its financial income. Due to the digital transformation and industry 4.0 a variety of new revenue models become available and more popular. One example can be advertising-based re ...

3D printing is primarily a digital technology, and as such one of the key drivers of the Fourth Industrial Revolution. The challenges of the digital economy of the 21st century in the context of the fourth industrial revolution require a constant deve ...

A strategy for collaboration, particularly when innovating together, must consider the manner in which Intellectual Property is distributed within such a collaboration. In this blogpost we share some tools and tips on how to build a tailored, simple t ...

I have the pleasure to review the latest book from Gassmann, Oliver; Bader, Martin A. and Thompson, Mark James – “Patent Management: Protecting Intellectual Property and Innovation“, a comprehensive book that adds to the importance of pate ...

The classical business model in the lighting industry was for a long time to sell LED lights and other luminants at a retailer. This has changed with the development of new business models, where products are leased but bought. The new type of busines ...

Hilti’s step from being a seller of products to becoming a provider of complete B2B solutions goes beyond additional services and traditional after sales services or spare part provision: it is called fleet management. The fleet management idea at Hil ...

Rohde & Schwarz develops, produces, and markets innovative products for test and measurement, broadcast and media, cybersecurity, secure communications and monitoring, and network testing areas. Founded 85 years ago, the independent company has an ...

In the weekly IP business talk on LinkedIn the topic of the 17th of February was the IP strategy at Thyssenkrupp. The talk started with an introduction of a case study example from the stair lift business of Thyssenkrupp, which is also part of the IP ...