The MIPLM program started in January 2021 with 26 students from twelve different countries in Europe, Asia, and Latin America at the Center for International Intellectual Property Studies in Strasbourg. The 1st module of the MIPLM focusses on strategy ...
Read MoreThe way how companies generate value changed a lot during the last decade due to the power of the digital transformation and the emergence of digital platforms. Those platforms are driven by network effects, where each network partner creates value in ...
Read MoreKleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functi ...
Read MoreThe role of IP and with it IP strategies have shifted dramatically during the last decades. Today, IP is in many cases not used anymore to keep potential competitors out of the own market. In the contrary, IP is licensed out to other companies to help ...
Read MoreInnovation and Innovation Management are pressing topics in the current era of digitization. This can be seen also in relation to common business models. One example is the razor-razorblade business model typically related to incremental innovation. T ...
Read MoreDigital transformation is permeating more and more Eco-Systems with a dramatic speed and completeness. But it is not only the permeation – digital transformation is also a booster for meshing the horizontal and vertical integration of complementary Ec ...
Read MoreRainTunes is designed to create a holistic showering experience. It is focusing on the individual needs of human beings and its mood. Hansgrohe developed the product with experts from different fields to create digital showering scenarios which are ba ...
Read MoreThe MIPLM master program started in January 2020 with 18 students from seven different countries in Europe, Asia and South America at the Center for International Intellectual Property Studies in Strasbourg. 1st module of the MIPLM focusses on strateg ...
Read MoreDigitalization is a game-changer in each and every industry. Sooner or later the business eco-systems underly a digital transformation. This tendency has strong consequences for IP- and especially patent strategies for affected enterprises. In this LE ...
Read MoreThe trend towards digitalization is spreading at high speed and with enormous reach. There is currently no product to be identified that cannot be digitized accordingly. The EcoSystem Smart Farming is a typical example where the networking of agricult ...
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