Author: Tobias Denk

Dolby laboratories tells us a fascinating story how over many decades various business models were developed as reaction to changing market environments and how they were protected with IP. Dolby laboratories themselves were founded in 1965 in London ...

Background Ping An Ping An Healthcare’s “Good Doctor” now has over 225 million users and is the world’s leading online healthcare eco-system platform. The disruptive digital business model of Ping An Good Doctor (PAGD) is very interesting – it is the ...

What is the implementation of an IP management standard all about? It is mainly about the implementation and improvement of processes. Therefore, standards provide guidelines, which processes should be implemented in a company. They do not specify how ...

What is personal branding? Personal branding is all about making others aware of your skills and about what you can offer them. Independent of who you want to communicate to, be it your clients, colleagues, potential employers or any other target grou ...

  The digital transformation changes every aspect of our lives and this also means, that the way IP is used and how IP work is organized constantly changes. The objects that are now protected by IP become increasingly digital and such digital IP ...

The IP systems are heavily affected by the digital transformation in multiple ways. First, the objects protected by IP change. Objects are becoming more digital and intangible, and this requires a different approach to decide, what a business should p ...

The digital transformation affects all parts of the globe in an ever more interconnected world. This is not different for the IP community. Today, trademarks are registered for virtual objects, that only exist in the internet, and patents are protecti ...

The digital transformation is rapidly changing the means by which people are informing themselves, getting in contact with others and collaborate. This trend does not stop at the IP world, but fundamentally changes the way, how clients expect to work ...

The digital transformation affects every branch of our society and changes the way people meet, interact and do business with each other. During the COVID pandemic, especially in knowledge intensive fields, the way how people work had completely trans ...

Commercialization of IP assets is not only relevant for technology and manufacturing companies, but increasingly also for digital companies, because their products and services are relying on digital, easy to copy goods and business models. Therefore, ...