Author: Carla de Castro Sosa

In the current fast changing world traditional approaches of long term strategic research and development processes might not fit the promptness of change currently taking place. The knowledge-driven economy now sets new challenges that can be summari ...

New developments in digital technologies have led to the emergence of new business models that potentially challenge the present stand of many industries. The business models of enterprises such as Netflix or Tencent have already created measurable ch ...

A revolution in Europe’s kitchens took place when the Thermomix TM5 was launched in September 2014 to replace its predecessor, the TM31, which had already been on the market since 2004. The TM5 represents Vorwerk’s digital transformation. Not only is ...

Rittal is one of the world’s leading system providers for control cabinet technology, power distribution systems, system air conditioning, IT infrastructure, software and service in switchgear construction. It is exemplary in the consistent implementa ...

CLAAS is a family business founded in 1913. The company, with corporate headquarters in Harsewinkel, Westphalia, is the European market leader in combined harvesters. CLAAS is also a top performer in world-wide agricultural engineering with tractors, ...

The Metaverse hast just begun to emerge. It iterates further by placing everyone inside an embodied or virtual 3D version of the internet and on a nearly unending basis. In other words, we will constantly be within the internet rather than have access ...

The SAILS approach was originally developed as a road-mapping tool for analyzing disruptive threats to a company’s business model. SAILS is an acronym and stands for the initials of the individual methodological building blocks: (S) Standards, (A) Arc ...

Today’s firms are built on intangible capital, with assets in the form of software algorithms, brand, customer data, business plans, engineering specifications, product formulas and organizational capital. The Economist Intelligence Unit Survey Report ...

As a result of the debate about patent value, patent valuation, and the usage of patents as assets, value-orientated patent portfolios were developed in the 2000s. The basic concept of a dedicated value chain for a patent is that a patent can be seen ...

Since 2020 the DIN 77006 and ISO 56005 are in effect. They are quality standards to design digital use cases and other solutions like apps, customer journeys and business models to make them patentable and free of third-party rights. This university s ...