Author: Editorial staff

In today’s fast-paced business world, innovation isn’t just a buzzword—it’s a necessity for survival, especially for small- and medium-sized mature enterprises (SMMEs). Bruce A. Vojak and Walter B. Herbst’s groundbreaking book, ...

Design-driven innovation represents a powerful yet often overlooked strategy for creating breakthrough products and services. This approach, as outlined in Roberto Verganti’s work, focuses on radically innovating the meanings that people give to ...

The concepts of patent value and patent quality are critical to understanding intellectual property management, especially in the context of innovation and commercialization. While these terms are often used interchangeably, they represent distinct as ...

Are you a business decision-maker in a high-growth technology company? Do you want to learn how to leverage IP to drive business success in today’s dynamic digital world? Then join us on 11.11.2024 5pm CET for the upcoming HTB Forum: IP Strategy ...

In the late 19th century, the German chemical industry revolutionized not just the world of color, but also the landscape of intellectual property protection. As synthetic dyes emerged as a lucrative and transformative technology, German companies dev ...

Patents have become increasingly important assets for companies in our knowledge-based economy. But how exactly do you determine the value of a patent? The Handbook of Patent Valuation provides a comprehensive overview of patent valuation concepts, me ...

As we approach the end of 2024, it’s an opportune moment to reflect on the remarkable journey of the IP Business Academy team in supporting intellectual property experts throughout their business development endeavours. Over the past year, the a ...

The journey of Aspirin from a patented innovation to a global brand is a fascinating case study in intellectual property (IP) strategy. It offers valuable lessons for companies navigating the transition from technology-based exclusivity to brand-based ...

In today’s knowledge-based economy, intellectual property (IP) has become one of the most valuable assets for companies across industries. However, many organizations still struggle to fully leverage their IP portfolios and integrate IP strategy ...

In today’s rapidly evolving digital landscape, companies face unprecedented challenges in protecting their intellectual property (IP) and maintaining a competitive edge. A groundbreaking paper by Beat Weibel and Rudolf Freytag introduces a parad ...