Category: Career / Education

The NETZSCH Group is an international company engaged in the manufacture of machinery and instrumentation with worldwide production, sales, and service branches. NETZSCH comprises three autonomous business units: “Analyzing & Testing”, ...

The MIPLM program started in January 2022 with 30+ students from thirteen different countries in Europe, Asia and Latin America at the Center for International Intellectual Property Studies, CEIPI, in Strasbourg. The 1st module of the MIPLM focusses o ...

Since June 2020 the DIN77006 is in effect in Germany. It is the quality standard to design digital use cases and other solutions like apps, customer journeys and business models to make them patentable and free of third-party rights. This university s ...

Today, digital business models help companies create new ways to compete, collaborate, and operate within the market. With the value digitalization offers for business models, digital ecosystems impact business functionality and determine the way busi ...

As younger generations are focusing more on digital solutions, brands today use gaming mechanics in their user experience to draw and retain these demands from their future customers. These game mechanics are broken down to; goals, reward mechanisms, ...

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

The Razor and Blade Business Model – also known as the bait and hook business model – is a very well established and famous business model around the world. Companies like Gillette, Canon, Nespresso, and many others have been successfully using it. Th ...

Since June 2020 the DIN77006 is in effect in Germany. It is the quality standard to design digital use cases and other solutions like apps, customer journeys and business models to make them patentable and free of third-party rights. This university s ...

Numerous studies have shown that the contribution of SMEs concerning innovation performance is important for the European economy. At the same time, empirical data shows insufficient and incomplete use of IP by many SMEs in Europe. Although the releva ...

Due to the 4th industrial revolution, companies increasingly change their way of innovating new products and services. In an effort to master the digital transformation, companies are shifting from the traditional waterfall-driven development process ...