Category: Gillette

The Razor and Blade Business Model – also known as the bait and hook business model – is a very well established and famous business model around the world. Companies like Gillette, Canon, Nespresso, and many others have been successfully using it. Th ...

Innovation and Innovation Management are pressing topics in the current era of digitization. This can be seen also in relation to common business models. One example is the razor-razorblade business model typically related to incremental innovation. T ...