Brand equity is the additional benefit a consumer associates with a brand, which makes it unique compared to all the other brands available in the market. In other words, brand equity means the customer’s perception and loyalty to a brand and brand aw ...
Read MoreIP management success stories can vary across industries and companies, and strategies should be tailored to the specific needs and goals of each organization. Additionally, the landscape of intellectual property law and technology is dynamic, so ongo ...
Read MoreFinTech innovations lie at the interdisciplinarity area combining finance and technology. This research article covers two giants in this Fintech sector: Apple Pay and Alipay. The article begins with business analyzing approaches, wherein the Business ...
Read MoreNew EU requirements June 7th, 2022, EU adopted USB-C as a mandatory common standard for all mobile chargers. By autumn 2024, USB-C (Universal Serial Bus C) ports will be the standard for all new mobile phones, tablets, digital cameras, headphones and ...
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