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The inverted firm, licensing programs and the changing role of IP

The way how companies generate value changed a lot during the last decade due to the power of the digital transformation and the emergence of digital platforms. Those platforms are driven by network effects, where each network partner creates value in ...

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The changing role of IP in business eco systems: Case study Signify

The role of IP and with it IP strategies have shifted dramatically during the last decades. Today, IP is in many cases not used anymore to keep potential competitors out of the own market. In the contrary, IP is licensed out to other companies to help ...

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Philips and Signify develop, protect and license out new business models in the lighting industry

The classical business model in the lighting industry was for a long time to sell LED lights and other luminants at a retailer. This has changed with the development of new business models, where products are leased but bought. The new type of busines ...

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Understanding the new role of IP management within the digital transformation in industry and commerce

More than 120 participants discussed the new challenges for management in the context of the digitization in Strasbourg. The revolutionary changes are affecting all institutions within innovation systems, like industries, universities and public insti ...

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