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Agile IP design at Hansgrohe: Digitizing a brand steeped in tradition with RainTunes

RainTunes is designed to create a holistic showering experience. It is focusing on the individual needs of human beings and its mood. Hansgrohe developed the product with experts from different fields to create digital showering scenarios which are ba ...

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Brand goes digital: Fellowship program on digital brands with Phoenix Design, GMK Markenberatung and the German Design Council

The Diesel Kuratorium’s fellowship program for the protection of digital brand personalities was presented at the CTO spring forum at Google and at the graduate college at Festo. This program is accompanied by the German Design Council, an initi ...

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Fellowship program for the protection of digital brand personalities with the German Design Council and Phoenix Design

Strong brands change our behavior and secure companies profitable positions in international competition. Companies invest in the communication of their brand in order to generate relevance and credibility with the target groups and to create differen ...

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