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Protecting digital customer journeys in the medical industry with IP-design: Case study Ping An

Background Ping An Ping An Healthcare’s “Good Doctor” now has over 225 million users and is the world’s leading online healthcare eco-system platform. The disruptive digital business model of Ping An Good Doctor (PAGD) is very interesting – it is the ...

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Data protection & digital pharma: New research project at MIPLM

The extensive connectivity brought about by the 4th industrial revolution has increased the importance of personal data, for many reasons such as risk analysis, market requirement predictions and to determine the preferences and inclinations of the cu ...

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New research project at the MIPLM: How to patent a digital customer journey in health care? Ping An Good Doctor is on the way

There is a new research project at the MIPLM: “Digital transformation in the regulated healthcare industry: How to exclusify the digital consumer health care journey?” Ping An Healthcare’s “Good Doctor” now has over 300 million users and is the world’ ...

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