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Case Study: Agile IP design for digital use cases at Hansgrohe RainTunes

In the current fast changing world traditional approaches of long term strategic research and development processes might not fit the promptness of change currently taking place. The knowledge-driven economy in front of businesses now sets new challen ...

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3 moves to design a winning strategy!

A strategy for collaboration, particularly when innovating together, must consider the manner in which Intellectual Property is distributed within such a collaboration. In this blogpost we share some tools and tips on how to build a tailored, simple t ...

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Training at Deutsche Telekom: How to Create Patentable UX Designs

Deutsche Telekom AG was founded in 1995 and privatized in 1996 as successor of the German state-owned monopoly federal Post. Today it is the largest telecommunications provider in Europe with a revenue of €101 billion in 2020 and more than 200.000 emp ...

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Tencent is getting copyright for AI-dreamwriter article

AI can paint, compose and translate, and its results are often indistinguishable from human works. The ability to create something new is associated with the human trait of creativity, and this is often considered to be a central ability of human natu ...

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Netflix: The role of IP in the digital transformation of business models

Netflix Inc. is one of the most successful entertainment media companies of all times. Netflix Inc. originally began its ascent in 1998 by providing services to customers through means of mailing out physical copies of movies, shows, video games and o ...

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How to patent use cases? Learn from the master class

The Master class of MIPLM (Master of Intellectual Property Law and Management) in February 2021 was about the patenting use cases. How to design use cases to make them patentable? Many people are confused of use cases and business models. A use case d ...

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IP Strategy Thyssenkrupp – Interview with Dr. Stephan Wolke

In the weekly IP business talk on LinkedIn the topic of the 17th of February was the IP strategy at Thyssenkrupp. The talk started with an introduction of a case study example from the stair lift business of Thyssenkrupp, which is also part of the IP ...

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The inverted firm, licensing programs and the changing role of IP

The way how companies generate value changed a lot during the last decade due to the power of the digital transformation and the emergence of digital platforms. Those platforms are driven by network effects, where each network partner creates value in ...

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Fleet management at Hilti – A case study on digital business model transformation and the role of IP

Kleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functi ...

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The changing role of IP in business eco systems: Case study Signify

The role of IP and with it IP strategies have shifted dramatically during the last decades. Today, IP is in many cases not used anymore to keep potential competitors out of the own market. In the contrary, IP is licensed out to other companies to help ...

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