Category: Companies

Brand equity is the additional benefit a consumer associates with a brand, which makes it unique compared to all the other brands available in the market. In other words, brand equity means the customer’s perception and loyalty to a brand and brand aw ...

At WILO, intellectual property (IP) management is more than just an administrative function; it’s a strategic cornerstone for sustainable growth and competitive advantage. WILO’s proactive IP strategy focuses on four core activities: Protect, De ...

On June 25, the Microsoft AI Roadshow was held in Stuttgart to show the potential of artificial intelligence in a wide variety of applications in industry, from the manufacturing industry to automobile production. The aim was to exchange ideas with ma ...

In the realm of agriculture, a profound transformation is underway: Agriculture 4.0. This paradigm shift signifies the fusion of cutting-edge technologies with traditional farming practices, revolutionizing the way we cultivate crops and manage agricu ...

IP management success stories can vary across industries and companies, and strategies should be tailored to the specific needs and goals of each organization. Additionally, the landscape of intellectual property law and technology is dynamic, so ongo ...

Meta just released its new Quest 3 headset in October following its announcement in June 2023. Oculus VR was acquired in the aftermath for USD 2B on 25 March 2014. Oculus was just two years old at the time, founded by Palmer Luckey in 2012 when he him ...

Background Ping An Ping An Healthcare’s “Good Doctor” now has over 225 million users and is the world’s leading online healthcare eco-system platform. The disruptive digital business model of Ping An Good Doctor (PAGD) is very interesting – it is the ...

The global healthcare market is growing by 6% per annum. An increasing number of people spend increasing amounts of money on their health. Population growth and rising per capita spending mean that the healthcare industry is developing faster than oth ...

FinTech innovations lie at the interdisciplinarity area combining finance and technology. This research article covers two giants in this Fintech sector: Apple Pay and Alipay. The article begins with business analyzing approaches, wherein the Business ...

The extensive connectivity brought about by the 4th industrial revolution has increased the importance of personal data, for many reasons such as risk analysis, market requirement predictions and to determine the preferences and inclinations of the cu ...