Category: Publications & Events

When you think of IP, you might picture large corporations with expansive legal departments managing massive patent portfolios. But in Episode #23 of IP Management Voice, Bass Albers, IP strategist and advocate for SMEs, reminds us that IP isn’t just ...

If you want a case study in modern expert marketing for IP professionals, look at Dr. Alihan Kaya. As an IP Subject Matter Expert on IPBA® Connect and the IP Business Academy, he has built a coherent presence across channels—anchored in a clear theme ...

In today’s competitive landscape, having expertise in intellectual property is no longer enough to stand out. Your potential clients, partners, and collaborators are spending more time online than ever before, and the first impression they form of you ...

In episode #49 of IP Management Voice, we follow the journey of Til Martin Bußmann-Welsch, co-founder of the legal tech company Anita, whose AI platform is changing how court decisions are analyzed—starting with judge behavior and evolving into a tran ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

After a short summer break, it feels good to be back with this column. In #6, we focused on mindset and message, the inner foundation of your personal brand. Today, in #7, we move into execution and consistency: how to actually bring your expertise to ...

For many IP experts, LinkedIn is the first place where potential clients, partners, and collaborators encounter their professional brand. Yet, despite LinkedIn’s potential as a business development tool, most profiles still read like digital CVs — lis ...

In episode #48 of IP Management Voice, the focus is on a concept that redefines the role of intellectual property: Lean IP. Borrowing directly from Lean Management, this approach applies principles like eliminating waste, focusing on value, and enabli ...

Referral marketing works best when others clearly understand your expertise and can recommend you with confidence. For IP professionals, it’s not about asking for Favors—it’s about being visible, consistent, and trusted in your niche. This post ...

In a profession built on precision, discretion, and credibility, many IP experts still underestimate the value of being visible. But in today’s innovation economy, visibility is not vanity—it’s professional infrastructure. If clients, part ...