The Thermomix’s secret of success: The look and feel is patented
The multifunctional kitchen machine Thermomix is a huge success for Vorwerk. In a single financial year, the Wuppertal-based company was able to look forward to an increase in sales of over two million units. The Thermomix connected to the Internet is already known as the iPhone from Wuppertal. Others would like to imitate this success story, but Vorwerk keeps the competition in check with a cleverly designed IP portfolio.
Read the article in the Neue Züricher Zeitung