European Patent Office (EPO) together with Licensing Executives Society (LESI) provided a platform for high-growth technology enterprises and others in their innovation ecosystem to learn about business strategy and IP-Management on 4th to 5th of November 2019 in Dublin, Ireland. With the headline “Boosting your strategy with intellectual property” the EPO is addressing the issues of developing and protecting digital business models in a dedicated business track within this conference, presenting examples from the European industry. At 5th of November, a training workshop dedicated to “IP design and protection of digital business models” was organized with examples from the European Industry.
The digital transformation and its impact on business development pose major challenges for IP strategies. The workshop provided a step-by-step introduction to developing digital business models and using systematic IP design to create digital inventions. Business case studies provided key insights for SMEs by focusing on successful digital business transformations from European industry. These success stories range from developing digital twins and integrated industrial value chains (Rittal), to creating a digital customer experience (Hansgrohe) and designing digital ecosystems via platforms (Umdasch Group Ventures/Doka).
Here is a reduced slide deck of this training program: