Tag: Digital Transformation

In the third part of our article series, we analyzed why companies might need to implement the DIN 77006 and what the concrete benefits of the DIN can be for you. In this article, we will take a concrete look at the implementation and explain step by ...

The IP systems are heavily affected by the digital transformation in multiple ways. First, the objects protected by IP change. Objects are becoming more digital and intangible, and this requires a different approach to decide, what a business should p ...

In Part 2 of our series on DIN 77006, we looked at the benefits and advantages of DIN 77006. This offers small and medium-sized companies in particular a good aid to orient themselves on the market and get started. But what is actually the starting po ...

The digital transformation has brought challenges and opportunities to all industries, the IP profession included. Several examples of this were seen during the IP-Dagen conference held in Oslo on November 9th, where IP professionals from all over Nor ...

The digital transformation affects all parts of the globe in an ever more interconnected world. This is not different for the IP community. Today, trademarks are registered for virtual objects, that only exist in the internet, and patents are protecti ...

The digital transformation is rapidly changing the means by which people are informing themselves, getting in contact with others and collaborate. This trend does not stop at the IP world, but fundamentally changes the way, how clients expect to work ...

The digital transformation affects every branch of our society and changes the way people meet, interact and do business with each other. During the COVID pandemic, especially in knowledge intensive fields, the way how people work had completely trans ...

In addition to the foreign applicants who have been constantly investing in China’s patent assets, recent years have also witnessed some big Chinese software companies applying for a large number of invention patents containing algorithms or business ...

New developments in digital technologies have led to the emergence of new business models that potentially challenge the present stand of many industries. The business models of enterprises such as Netflix or Tencent have already created measurable ch ...

Hilti’s leap from being a seller of equipment to becoming a provider of complete B2B solutions goes beyond additional services and traditional after sales support or spare parts supply: it is called fleet management. The fleet management idea at Hilti ...