Tag: Digital Transformation

New developments in digital technologies have led to the emergence of new business models that potentially challenge the present stand of many industries. The business models of enterprises such as Netflix or Tencent have already created measurable ch ...

Hilti’s leap from being a seller of equipment to becoming a provider of complete B2B solutions goes beyond additional services and traditional after sales support or spare parts supply: it is called fleet management. The fleet management idea at Hilti ...

The digital transformation not only leads to completely new players coming together, but also to more and more new companies expanding the competition to established companies. As a result, every entrepreneur has to face the digital transformation. DI ...

As you know, the world is in a constant state of change – ever faster, more interdisciplinary and more complex. This does not stop at the handling of intellectual property. On the contrary, the IP landscapes are becoming increasingly dense, more intra ...

The LEGO group is a Danish toy company, which was founded in 1932 by Ole Kirk Christiansen. He was a carpenter who initially started with the production of wooden toys for children, but introduced in 1947 the now famous plastic bricks. In 2015 the Gro ...

The Fourth Industrial Revolution (4IR) driven by data is a process, where smart connected devices, faster wireless internet and artificial intelligence are transforming the global economy. It leads to an increase of internet traffic with an estimated ...

Today, digital business models help companies create new ways to compete, collaborate, and operate within the market. With the value digitalization offers for business models, digital ecosystems impact business functionality and determine the way busi ...

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

When manufacturing companies undergo the digital transformation, is there a kind of blueprint which they can follow to transform the IP strategy and operations into the digital paradigm? This is the question of the following research project. Machine/ ...

The commercialization of intellectual property assets and with it the management of intellectual property as a whole, becomes more and more a global topic. Therefore, the World Intellectual Property Organization (WIPO) organized already in 2018 togeth ...