Yolande Misseri, Director Business Intelligence and IP, Genicel, France
Occasion of thinking differently allows to learn a lot on economy and management. Cases of different industries help to create new ideas and perspectives.
Read MoreOccasion of thinking differently allows to learn a lot on economy and management. Cases of different industries help to create new ideas and perspectives.
Read MoreThis vision of IP management is very interesting i.e. use the business model and customer attempt to create an IP reflection. Different case studies exemplify this state of mind
Read MoreThe business aspects are explained very well. This enables IP attorneys to apply a different way of thinking
Read MoreA great experience during the program was the network which was established
Read MoreGood concept, theoretically well structured. Helps developing my personality, opens new perspectives and gives new insights into developing IP business
Read MoreMost of the participants being IP experts already have a strong technical and/or legal background. The ‘management side’ of the program focuses on the third major aspect of IP: the importance of strategy which is necessary to get a global understandin ...
Read MorePutting back IP strategy in close relation with the business model of the company. Starting from the methodology and define how IP can deliver exclusivity for customer benefit – great learning.
Read MoreThis IP management education provides you with some new tools and insights for your daily IP management work.
Read MoreThis education is for IP professionals who want to understand more about business strategies and more efficiently communicate with top-level business representatives and C-level executives.
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