Author: Tobias Denk

Since June 2020 we have in Germany the DIN77006 to design digital use cases and other solutions like apps, customer journeys and business models to make them patentable and free of third-party rights. This university seminar by CEIPI explains how to a ...

The number of patent applications for technologies of the fourth industrial revolution (4IR) grew rapidly in the last decade. The EPO identified recently a yearly growth rate of close to 20% for international patent families since 2010. In the field o ...

In the weekly IP business talk on LinkedIn the topic of the 17th of February was the IP strategy at Thyssenkrupp. The talk started with an introduction of a case study example from the stair lift business of Thyssenkrupp, which is also part of the IP ...

The value chain was first described by Michael Porter in his groundbreaking book “Competitive Advantage: creating and sustaining superior performance” (Porter, 1998). It describes the primary and support activities which are needed to create products ...

The way how companies generate value changed a lot during the last decade due to the power of the digital transformation and the emergence of digital platforms. Those platforms are driven by network effects, where each network partner creates value in ...

In November 2020, the worldwide ambassador program in IP management was launched by the IP Business Academy. The IP Business Academy gathers all academic IP management education at CEIPI and runs different communication platforms like a blog, a Linked ...

The role of IP and with it IP strategies have shifted dramatically during the last decades. Today, IP is in many cases not used anymore to keep potential competitors out of the own market. In the contrary, IP is licensed out to other companies to help ...

On November 20.11.2020, the fifth version of the Executive IP management days was organized by the IP-Management program at CEIPI. This time they were organized fully in distance learning and participants earned a University Certificate from CEIPI. Th ...

Digitalization is a game-changer in each and every industry and agriculture is no exception. The approach for Agriculture 4.0 is identical to that of Industry 4.0, where the aim is to intelligently connect production processes and control them based o ...

Digitalization is a game-changer in each and every industry. Sooner or later each business eco-systems underlies a digital transformation. This tendency has strong consequences for IP and especially patent strategies of affected enterprises. So, an an ...