The 4P concept remains highly relevant in platform markets, but each element must be reinterpreted. The USP is no longer a single product feature; it is a system of participation that creates value for users, partners, developers and other ecosystem a ...

Connected MedTech is changing the logic of IP strategy. In many digital health systems, the decisive value is no longer located in one visible product. It emerges across several layers: sensors, signal capture, data processing, clinical interpretation ...

The Unified Patent Court is no longer a legal experiment waiting to prove itself. It has become a market. And like every serious market, it creates new needs, new service categories, new positioning opportunities and new pressure on those who advise c ...

In cloud infrastructure and high-performance computing, IP decisions rarely stand alone. They sit inside complex business architectures shaped by data processing, distributed systems, long-term enterprise contracts, public-sector requirements, cyberse ...

A growing number of signals from the MedTech and digital health market point to a structural mismatch. Companies are no longer developing isolated medical devices. They are building connected health systems: devices linked to software, sensors, health ...

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The introduction of the Unified Patent Court creates new strategic options for industrial companies in Europe. This is especially relevant for mechanical engineering and mechatronics, where products combine hardware, software, control technologies, lo ...

The original logic of the 360° IP strategy starts with a simple but demanding idea: IP must be designed from the customer benefit backwards. The question is not first “What have we invented?” or “What can we file?” The better question is: “What does t ...

Case Study: Mentorship of a Colombian women-founded Biotech Startup (Sciphage) Abstract This case study explores how an integrated approach combining intellectual property (IP) strategy, technology transfer, corporate governance, and third-party negot ...

The hardest positioning question for an IP expert is not: how do I want to present myself? It is: what have I been accepting without question? Many IP experts think of positioning as something external. A clearer profile. A sharper LinkedIn presence. ...