Switching costs are the costs that a consumer or firm incurs when switching brands, suppliers, products, or services. These costs can be monetary, such as the cost of a new service, or non-monetary, such as the time, training or learning curve needed ...

Abstract A discussion of how and why companies developing user interface (UI) and user experience (UX) features might use animation design patents in order to bolster their intellectual property (IP) portfolios. The article examines a design patent co ...

In a corner of the global mining machinery market, where it’s all about tons of heavy excavators, massive buckets, and the proverbial teeth of these giants, a quiet but crucial strategy was unfolding. Not on the construction site, but in the con ...

In an era where technological innovation is reshaping every industry at lightning speed, strategic intellectual property (IP) management has become a critical enabler of sustainable success. At the VDI/VPP seminar held on April 3, 2025, Professor Dr. ...

In a world where intangible assets determine market leadership, the effective management and strategic deployment of Intellectual Property (IP) are no longer niche concerns—they’re central to business success. This blog post dives into the fourt ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

In today’s rapidly evolving technological landscape, the ability to identify untapped opportunities for innovation is more critical than ever. White spot analysis, a method for identifying potential areas for innovation within the patent landsca ...

In the dynamic world of industrial manufacturing, intellectual property (IP) management is not just a legal necessity but a strategic asset that can significantly influence a company’s market position and profitability. BHS Corrugated, a leader ...

Introduction to STIHL STIHL is a global leader in motorized tools for forestry, agriculture, landscaping, construction, and private gardening. Renowned for its innovative approach to product development, STIHL has consistently pushed boundaries in tec ...

In this episode of CEIPI IP Business Talks, we were treated to a remarkable and insightful discussion featuring Stephen Key—renowned inventor, author, and IP educator. With decades of experience in innovation, product licensing, and IP, Stephen shared ...