In the IP world, excellence alone isn’t enough. Decision-makers increasingly assess advisors through their digital footprint long before a first call. That means your brand—how you position your expertise, show up across channels, and sustain recognit ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

In column #4, we explored what thought leadership truly means: not just having expertise, but shaping conversations in your field. Today, I’d like to build on that idea and focus on where and how you can share your voice so that it reaches the people ...

In today’s professional landscape, LinkedIn is no longer optional—it’s a strategic tool that every intellectual property expert must use to remain visible, credible, and connected. Whether you’re a seasoned patent attorney, a licensing specialist, or ...

When you think of IP, you might picture large corporations with expansive legal departments managing massive patent portfolios. But in Episode #23 of IP Management Voice, Bass Albers, IP strategist and advocate for SMEs, reminds us that IP isn’t just ...

Most people never pause to consider the corrugated board keeping their online impulse‑buys safe. They should. Behind roughly every third box you touch stands BHS Corrugated – an engineering icon founded in 1717 that has reinvented itself more ti ...

If you want a case study in modern expert marketing for IP professionals, look at Dr. Alihan Kaya. As an IP Subject Matter Expert on IPBA® Connect and the IP Business Academy, he has built a coherent presence across channels—anchored in a clear theme ...

In today’s competitive landscape, having expertise in intellectual property is no longer enough to stand out. Your potential clients, partners, and collaborators are spending more time online than ever before, and the first impression they form of you ...

In episode #49 of IP Management Voice, we follow the journey of Til Martin Bußmann-Welsch, co-founder of the legal tech company Anita, whose AI platform is changing how court decisions are analyzed—starting with judge behavior and evolving into a tran ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...