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🔗𝗱𝗜𝗣𝗹𝗲𝘅 – Your holistic IP knowledge platform

The 🔗𝗱𝗜𝗣𝗹𝗲𝘅 is a comprehensive online resource designed to be a global hub for all things related to intellectual property (IP)/ IP management. It aims to demystify the complex world of IP and provide users with the knowledge and tools they need to ef ...

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Revolutionizing IP Management: Highlights from Maucher Jenkins’ IP Day 2025 in Basel

On January 30, 2025, Maucher Jenkins hosted its highly anticipated IP Day 2025 in Basel with more than 60 participants, bringing together industry leaders, academics, and innovators to discuss the latest trends in IP management. The event focused on v ...

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Dolby Labs: The Blueprint for Multigenerational Innovation and IP Mastery

Dolby Laboratories, a name synonymous with cutting-edge sound and visual technology, has not only revolutionized entertainment experiences but also mastered the art of aligning intellectual property (IP) strategy with business goals. Over its five-dec ...

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IP Strategy: Unlocking Value and Driving Innovation in the Global Economy

The Center for International Intellectual Property Studies (CEIPI) at the University of Strasbourg kicked off its largest ever Master of Intellectual Property Law and Management (MIPLM) program this week, welcoming 28 students from around the globe. W ...

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Aligning marketing with IP 🎯 IP Management Pulse #29

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP ma ...

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Leveraging IP as a business asset – Interview with Adriana De Moura

This is a part of the interview series that we are doing with the current MIPLM graduates from CEIPI and Adriana De Moura is a graduate of the MIPLM class of the year 2024. The MIPLM is a Master’s course in IP Law and Management conducted at CEIPI eve ...

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Attractiveness of industries – Case study: SWORD Health

In my presentation, I was invited to explore a key aspect of IP-Strategy Development: Identifying the most important market players. Companies operate within a dynamic ecosystem of key players, including customers, suppliers, competitors, complementor ...

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The Hidden Forces Shaping Your Shopping Habits: How Reference Groups Influence What You Buy

Have you ever wondered why you chose that particular brand of watch or decided to splurge on a new set of golf clubs? The answer may lie not just in your personal preferences, but in the subtle influence of the people around you. A groundbreaking stud ...

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From Struggling to Soaring: How Apple’s iPod and iTunes Revolutionized the Music Industry

In the late 1990s, Apple was on the brink of collapse. Fast forward a few years, and the company had not only recovered but was leading a digital music revolution. This remarkable turnaround wasn’t just about creating innovative products; it was ...

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Navigating the Complexities of IP in the Downstream Chemical Industry

The downstream chemical industry, responsible for transforming basic chemicals into everyday products like plastics, detergents, and pharmaceuticals, faces a unique set of intellectual property (IP) challenges. These challenges stem from the industry& ...

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